Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

Onclusive

OCTOBER 3, 2017

Shashi Bellamkonda, CMO, Surefire Local. Companies often push uphill with their own finite resources to build brand awareness when they could be inspiring an army of community advocates, influencers, employees and customers to authentically participate in creating awareness at scale. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. Maintaining consistency in storytelling is equally important.

Marketing 52

Marketing Storytelling Local Measurement 52

Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

ImPRessions - Crenshaw Communications

JUNE 7, 2017

They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth.

Small Business 168

Small Business SMB Local Viral 168

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

NOVEMBER 8, 2023

Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 195

Training Media Training Crisis Communications Reputation 195

Barokas

SEPTEMBER 11, 2017

For the last six years, Denver Startup Week has taken over the streets of the Mile High City, growing a culture of innovation and entrepreneurship through 300 free community events supporting all industries and all stages of business. Today’s storytelling relies on data to validate a company, its products, or even an entire industry.

Storytelling 74

Storytelling Data Local Leadership 74

The Hoyt Organization

FEBRUARY 13, 2025

Pro Tip: Build Your Brand with Effective Storytelling. Position your top physicians or executives as thought leaders through: Guest Articles & Op-Eds: Publish in industry publications or local media. Micro-Influencers: Engage niche communities with highly relevant health topics 8. product recalls or data breaches).

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Deirdre Breakenridge

SEPTEMBER 19, 2016

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 150

Community Groups Travel Local 150

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. A brand doesn’t have to undertake all of those. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Focus on local reputation marketing and communities. This one is about being real.

Reputation 104

Reputation Publicity How To Marketing 104

Presspage

AUGUST 24, 2023

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

The Hoyt Organization

SEPTEMBER 10, 2024

They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling. But why is fintech storytelling so important?

Financial 102

Financial Real Estate Brand Branding 102

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. However, your shout outs can also be in your own storytelling. Industry Associations. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling' 5 and Dec.

Journalism 109

Journalism Local Storytelling Policies 109

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

5W PR

SEPTEMBER 20, 2023

Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination.

Travel 78

Travel Strategy How To Local 78

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Brand Branding How To 78

5W PR

JUNE 17, 2024

Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience. Effective storytelling makes a brand more relatable and it also encourages repeat business and fosters loyalty. Here is what an effective PR strategy should look like.

Travel 78

Travel Crisis Management Tourism Storytelling 78

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 75

Radio Television Media Local 75

5W PR

MARCH 4, 2024

Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips.

Travel 78

Travel Consumer Strategy Tourism 78

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Here’s where PR shines, crafting narratives that not only inform but also entertain and engage.

Social Media 93

Social Media Marketing Media Storytelling 93

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations. Yet, in reflection, so much has changed.

Trends 168

Trends Nonprofit Consumer Newspapers 168

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level.

How To 78

How To Resources Storytelling Community 78

5W PR

NOVEMBER 15, 2023

Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO.

Creativity 120

Creativity SEO Mobile Journalism 120

Ethical Voices

OCTOBER 28, 2024

Today, I’m truly proud to say that we are recognized for our commitment to ethical communications. And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. This is a very new thing for us.

Ethics 53

Ethics How To Crisis International 53

Waxing UnLyrical

MARCH 11, 2019

I was helping the local initiative get off the ground and needed some ideas on how to let the people in need know about the program. It’s so easy to plan a beautiful communication strategy and miss one element – the people who need to hear your message the most. Walk In Their Shoes.

Community 45

Community Resources Facebook Interviews 45

5W PR

SEPTEMBER 30, 2024

A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms. Through media placements, social media campaigns, and community outreach programs, PR experts ensure your messaging reaches a broad audience, positioning you as a trusted source for health information.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Sword and the Script

JUNE 18, 2019

14) “I help communicate, promote, and sell new products or services to potential customers and other stakeholders.”. 22) “I am a storyteller and I look out for people.”. 26) “I help my boss communicate his goals and priorities to the entire workforce.”. 29) “I help communicate to different audiences what our company does.”.

Employee 154

Employee Print Writing Survey 154

Landis PR

AUGUST 27, 2024

Highlight stories of community impact, employee achievements or innovative projects. Visual storytelling through videos and compelling images can also help your message resonate with your audience. The redirection of funds toward political campaigns can leave local nonprofits struggling to meet their financial needs.

Nonprofit 64

Nonprofit Policies Local Product Launch 64