Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Wadds Inc.

FEBRUARY 3, 2025

The book, which comprises five chapters, starts by exploring the nature of activism, its interrelationship with society, and its different forms, notably through communities, organised groups, shareholders, and national campaigns. By its nature, activism involves firmly held opinions.

Company 93

Company Public Affairs Government Case Study 93

5W PR

APRIL 5, 2025

Timely Response Speed matters in crisis communication. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. What are the particular challenges for vaccine communications in Black communities?

Communications 190

Communications Insurance Insurance Community 190

Deirdre Breakenridge

AUGUST 26, 2014

For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

NOVEMBER 8, 2023

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

NewsWhip

JUNE 2, 2020

CASE STUDY. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ When we talked more about what the local and national audiences were talking about, we got a really strong response.” The post Case Study: Bauer appeared first on Newswhip. Company Size. 1,000+ employees.

Case Study 78

Case Study Study Radio Analytics 78

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. ” #3: Instead: Amplify your customers’ best content. Please, God.

Case Study 166

Case Study Strategy Study Hotels 166

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Locally, you’ll usually get their name, email, and phone number all in one search. You don’t need to hire a big fancy PR firm. Develop the skills and do it yourself.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. . Don’t treat every team the same.

Employee 193

Employee Policies Agency Study 193

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Waxing UnLyrical

AUGUST 15, 2011

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Its goals are entrenched in reputation and community-building. I manage a blog for a mid-sized Canadian University. Anyone worth their salt in our organization subscribes.

Study 74

Study Education Blogging Print 74

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? Will they continue with graduate studies? Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Will they find internships?

Brand 197

Brand Branding Local Interviews 197

Cision

APRIL 30, 2015

While there are dozens of ways to kick off a successful PR campaign, many organizations still overlook the most obvious path that is fully dedicated to supporting communities: philanthropy. Being in PR, I volunteer for several local charities and help them with exposure. in Mass Communications from Virginia State University.

Communications 120

Communications Real Estate Local Community 120

PRSay

DECEMBER 15, 2017

According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities. If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio.

Print 115

Print Media Newspapers Local 115

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W. We’d counsel G.W.

Case Study 92

Case Study Crisis Study Strategy 92

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? I encourage interns to meet other people in the PR community — at an agency, at a Chapter luncheon etc.

Leadership 159

Leadership Conference Local Internal 159

Deirdre Breakenridge

MAY 30, 2018

That said, Team Fact could reverse the trend by stepping up its game on the communications front. I have worked with many fascinating researchers over the past decade and come across numerous compelling studies that shed light on important matters. But all too often, no effort is put into communicating research.

Communications 171

Communications Training Education System 171

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

PRSay

APRIL 15, 2019

By late September, I realized my study plan was not working. I adjusted by seeking out study skills tips from newly minted APRs and moving forward on the best path for me. I was sure that by investing my time in PRSA Dallas monthly prep sessions, independent study and the APR Online Study group that I would be successful.

Nonprofit 119

Nonprofit Conference Study Retail 119

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. A brand doesn’t have to undertake all of those. Grassroots. The best part?

Airlines 120

Airlines Storytelling Local Travel 120

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year. Yet, in reflection, so much has changed.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Younger professionals have so much to share with you. Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke. A Few Final Thoughts.

Corporate 198

Corporate Brand Branding Agriculture 198

Stephen Waddington

APRIL 14, 2020

Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. There are similar stories unfolding at local newspaper companies JPI Media and Newsquest.

Print 102

Print Newspapers Crisis Local 102

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Walk dog. 9:51 p.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . COMMUNITY BUILDING. SEO RANKING.

Marketing 113

Marketing Instagram Media SEO 113

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

APRIL 6, 2015

How do we meaningfully build and celebrate communities? An energized community can give your cause (or campaign) just the right amount fuel to make a difference, no matter how large or small it is. But when done right, community building efforts don’t just pay off for your community, but for your organization as well.

Community 40

Community Local Nonprofit Storytelling 40

Deirdre Breakenridge

JANUARY 13, 2015

A study published in the mbio journal, and conducted by researchers at Yale University and Albert Einstein College of Medicine of Yeshiva University showed that by including at least one female in the planning committee for meetings, the number of female speakers invited increases. 1] Larson, Selena. June 4, 2014. link] Many Women. [1i]

Conference 150

Conference Training Healthcare Policies 150

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Print Local 120

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community.

Publicity 149

Publicity Insurance Insurance Interviews 149