5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Give voice to local residents and businesses.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

JANUARY 10, 2025

Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

Brand 78

Brand Branding Agriculture Chemicals 78

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Libby is a free app that connects to my local public library system (and probably yours too).

Google 157

Google Course Survey YouTube 157

Prowly

APRIL 11, 2025

If you need a tool to help you out with that, you can try Prowly for free and see how it can help you improve your brand reputation management. How to measure: Prowly's media monitoring tools let you track real-time sentiment, create custom alerts, and get a clear picture of your brand reputation management strategy. Well, it depends.

Reputation 104

Reputation Measurement Report Brand 104

PRSay

NOVEMBER 25, 2024

LinkedIn is a primary recruitment tool. Businesses of all types hire interns for strategic communications, social media and public relations. Look for internships on campus or with local small businesses, boutique firms and nonprofits. This demonstrates initiative and allows you to contribute meaningfully to the community.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. Email Marketing Email marketing remains a powerful tool for direct communication with customers.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Stephen Waddington

AUGUST 14, 2018

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. During the trip, we would talk about our tool. It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand.

Tools 112

Tools Education Film Local 112

Reputation Us

OCTOBER 21, 2024

Use surveys or direct communication to gather insights and show that you value their opinions. Equip your team with the tools and authority to resolve issues effectively. Community Engagement. Participate in community events or support local causes. Encourage customers to share their thoughts on your service.

Customer Service 78

Customer Service Reputation Employee Community 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

MAY 18, 2017

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations. Social Selling: New Tools, Old Rules.

How To 198

How To Instagram Social Media LinkedIn 198

Prowly

APRIL 11, 2025

One of the benefits of reputation marketing is a reliable community and strong bonds with customers. Use tools that listen to social media to catch feedback quickly. Focus on local reputation marketing and communities. Use tools like Prowly to respond to journalist queries. This one is about being real.

Reputation 104

Reputation Publicity How To Marketing 104

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

5W PR

NOVEMBER 25, 2024

However, a well-crafted marketing strategy and a strong focus on recognition can be powerful tools to help hotels weather these storms and emerge stronger than before. Transparency and Open Communication One of the most crucial steps in navigating a crisis is to be transparent and open with the customers.

Hotels 78

Hotels Crisis Marketing Policies 78

Prowly

MARCH 12, 2025

There are still so many opportunities to earn mentions in paper publications on a national and local level. It was slow, meticulous workyet it's still the only way some of us do it, even though there are print monitoring tools for that. Print monitoring tools like Prowly provide an automatic print clipping service.

Print 104

Print Strategy How To Newspapers 104

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. The National Diversity & Inclusion Committee is developing tools that can be used in typical times. Letters to your local paper remain impactful. But now, it’s time to get to work.

Local 158

Local Community Conference Writing 158

Contently - Strategy

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

SEO 89

SEO Content Marketing B2B Tools 89

PRSay

NOVEMBER 18, 2021

Endorse efforts that focus on exposing how historical and current imbalances of power, access, and equity are manufactured and propagated further with mis- and disinformation — and on promoting community-led solutions to forging social bonds. Local media investment. Local media investment. Healthy digital discourse.

Social Media 190

Social Media Report Media Government 190

NewsWhip

FEBRUARY 25, 2025

Like many problems for online publishers, it starts with understanding the communities involved. “Gone are the days of your local football team only being a community that lives within a certain town or certain postcode,” explains Jon Birchall, LADbible’s Director of Editorial Strategy. Enter NewsWhip.

Reddit 78

Reddit Community Film Sports 78

Waxing UnLyrical

MAY 5, 2014

Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. A Snapshot of Give Local America from Kimbia, Inc.

Local 73

Local Nonprofit Infographics Facebook 73

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. Local Connections : Is there a local athlete from your area competing in the Olympics? These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

5W PR

FEBRUARY 24, 2025

Crisis simulations serve as a critical tool for defense tech companies to prepare for emergencies, test their response capabilities, and identify areas for improvement. Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools.

Crisis 78

Crisis Crisis Management Technology Exercises 78

5W PR

APRIL 5, 2025

These protocols should specify: The chain of command for decision-making Approval processes for public statements Designated spokespersons Internal communication channels Media response procedures Social media management guidelines Stakeholder Mapping Organizations must identify and prioritize key stakeholders who need to be informed during a crisis. (..)

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JANUARY 22, 2025

Tools like Mention, Brandwatch, and Hootsuite can provide real-time alerts when conversations about your brand spike or take a negative turn. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Landis PR

JANUARY 28, 2025

Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR. Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. in your local areas. Practice to stay sharp.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Deirdre Breakenridge

SEPTEMBER 19, 2016

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

Community 150

Community Groups Travel Local 150

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like these can help create a surge of giving from community members—but people have to know about them first.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Companies saw the power of these activist groups and began hiring specialists who could use the same tools and strategies to protect corporate interests.

System 190

System Public Affairs Employee Nonprofit 190

Stephen Waddington

MAY 19, 2020

That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Google has published a tool to help understand search trends during the crisis. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

5W PR

SEPTEMBER 9, 2021

Today’s PR firms offer a wide variety of tools and services that can be customized to fit small business owners’ needs. More small business owners are realizing the necessity and benefits of digital marketing and thus, public relations is moving to the forefront of their strategies.

Small Business 158

Small Business Publicity Social Media Web 158

PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. Locally, you’ll usually get their name, email, and phone number all in one search. You don’t need to hire a big fancy PR firm. Develop the skills and do it yourself.

Real Estate 130

Real Estate Publicity Television Newspapers 130