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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By reducing the weight of packaging materials, distilleries can lower transportation emissions and conserve resources.

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

you will obviously need to arrange transportation. Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Make every step as painless as possible.

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Disabled Sports USA, a leading advocacy organization, partners with ski resorts nationwide to support adaptive sports programs.

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Casino Content Marketing: Engaging Gamblers Online and Offline

5W PR

Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community. Partnerships with hotels, restaurants, and transportation services can offer bundled deals and exclusive perks to customers.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. A press conference is considered a good way to get connected with local media outlets, especially for new companies.

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