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In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change.
Locations and logistics at conferences and trade shows can be confusing and traveling from one point to another is often slow, so build in extra time. In the craziness surrounding traveling to and navigating an event, executives will likely be preoccupied leading up to their scheduled press interviews. Prepare a Briefing Book.
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If
Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.
I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in localcommunities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.
In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By forging strong relationships with travel agents, tourism boards can tap into a wealth of expertise, extensive networks, and customer base to enhance destination marketing efforts.
Thanks to the relative flexibility of running my own business and incredibly understanding partners and clients, I was able to reduce business travel to the bare minimum to focus on finding the best treatment options—and venue—for Suzy. We are a community. The cancer stuff. Why should you care?
Government is warning LGBTQ people about the potential for attacks overseas and counseling caution for travelers planning trips. For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. In 2024, whither Pride? For everyone.
Operating a travel-related business today is more challenging than ever, with a saturated market and intense competition from low-cost airlines, ecotourism trends, and major online platforms. Storytelling and Content Creation Travel PR is all about crafting and sharing compelling stories that resonate with the target audience.
What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The community shapes how we make decisions to interact and engage. I love the outfits.
In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.
Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.
Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.
Enthusiastically Embracing Wanderlust Patti Stueland, a motivational speaker and transformational coach, shares her inspiring journey of traveling the United States in an RV for the past four years. Reflecting on her upbringing, Patti credits her parents for instilling in her a love for travel and adventure from a young age.
Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media.
Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. A press conference is considered a good way to get connected with local media outlets, especially for new companies.
A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.
Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.
In the ever-evolving landscape of travel, destination marketing has become increasingly sophisticated. To effectively attract visitors in 2025 and beyond, destinations must employ innovative public relations strategies by working with a travel PR agency that resonates with discerning travelers.
The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. where they both became active in the community, volunteering their time and expertise in organizations such as Thermal Belt Outreach Ministry and Polk County Historical Society.
By leveraging their distinctive qualities, boutique hotels can attract discerning travelers seeking personalized experiences and a sense of place. Showcase a deep connection to the localcommunity and culture. These amenities can be powerful draws for travelers seeking something special.
A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. in your local areas. Look for the good.
Being a homegrown Minnesotan, I grew up in this community and essentially have tater hotdish running through my veins. That being said, being a local has helped me connect in a different way with these brands. Travel has also played a big part of honing in my personal style. Best travel tip? We have determination.
With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.
Employ your feed or “Update Status” in a way that communicates your professional and personal interests such as your fascination with Apple products, accounting methods, neuroscience topics, grape varietals, antique German cars or family travels. If there is coverage in your local newspaper, post the web link in your feed.
There’s a whole community of like minded people you can lean on. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.
One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People who (hopefully) care about the community they live in. Learn about LOCAL news–you know, that place where you live? But, one of the only places I can get local news coverage is my local newspaper.
As winter rages on in the North East, the New York Times Travel show gives attendees a glimpse at an escape, hopefully to somewhere warm like the Caribbean. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects. Ecotourism in the Caribbean.
As such, when I was in high school in Oakland, California, he frequently spoke out about those health issues that disproportionately affect the African-American community. Since joining UNCF last fall, what has been your favorite moment or accomplishment as the national director of communications? I always thought I’d be.
Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis.
Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. .: They just weren’t there.
It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. Gen-Z : Many South Koreans in their 20s and 30s have travelled internationally and have substantial disposable income. 90% of South Koreans use Kakao.
This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Instead of just discussing their trip, flyers can’t resist talking about their travel. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community. Grassroots.
With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your localcommunities.
Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. Lead by example!
But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Readers: what you think about this community?
In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.
Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Community involvement Showing that the brand values the outdoors and the communities that use it, can generate trust.
Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media.
With my demanding job, weekly travel is a given, and long hours often arise unexpectedly. Jeannine Brew Braggs, APR, leads all external communications for a 12-state market for Verizon. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in localcommunities.
Next year, these type of scandals will find their way into the business community. citizens working and traveling abroad with greater disdain. That’s all fine and dandy if you’re the local jewelry store, but for many organizations on the continent, this will mean even slower growth or, quite possibly, a contraction in revenue.
and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. I also would love to travel, immerse myself in a new culture, speak with locals and share the experience with readers. Tell us a little about yourself.
Because we are in the unique and advantageous position of being in communication with all departments and aspects of an organization, we know when a problem occurs — and where to find the solution. She was also active in numerous local, national and international civic groups. In 1999, PRSA honored her with the Paul M.
Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.
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