Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94

B2B Marketing Measurement Social Media 94

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m. Read more.

Financial 150

Financial Community Social Media Guidelines 150

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 93

Measurement Communications Survey B2B 93

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 205

Customer Service Social Media Marketing Media 205

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

AUGUST 2, 2024

The marketing landscape has evolved dramatically. Enter influencer marketing agencies , that are able to develop powerful collaborations between brands and influential figures commanding specific audiences. Influencers serve as brand ambassadors, broadcasting messages to communities already trusting their opinions.

Brand 78

Brand Branding Advertising Advertising 78

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 187

Trends Video B2C Measurement 187

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Content Marketing Case Study 304

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 158

Customer Service Social Media Marketing Media 158

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Stephen Waddington

FEBRUARY 4, 2019

The current growth is fuelled by mobile devices, interest in audio content and a boom in audio marketing. Almost six million people listen to a podcast each week in the UK according to Ofcom’s Communications Market Report 2018. Data for the US market is comparable. million in 2013 to 5.9 million in 2018.

Measurement 90

Measurement Analytics Comparison Data 90

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. My first exposure to Burrelles was as a fairly new account executive.

Print 131

Print Newspapers Google B2B 131

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 68

B2B Measurement Blogging Community 68

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

ImPRessions - Crenshaw Communications

MAY 1, 2024

In an age where the country’s best-selling beer can see its market leadership evaporate over an influencer promotion, it’s hard to stick your neck out. Some corporate programs targeted to Black communities or women have changed their language to ward off anti-DEI litigation. appeared first on Crenshaw Communications.

Leadership 203

Leadership Corporate Study Survey 203

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 118

Employee Company Marketing Case Study 118

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity.

How To 195

How To Consumer Social Media Community 195

5W PR

AUGUST 26, 2024

By carefully selecting influencers whose demographics align with the target market, PR teams can ensure maximum impact and optimize campaign ROI. By curating and amplifying UGC, brands can leverage word-of-mouth marketing and foster a loyal community around their product.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Niche publications Industry-specific publications and online communities have a significant influence on their target audience.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191