5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. What publications are bombing with our audience? Here’s a starting point for your measurement activities.

Measurement 200

Measurement Analytics Google Data 200

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales. The financial problems aren’t new either.

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Stephen Waddington

MAY 4, 2021

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Stephen Waddington

APRIL 25, 2022

The reality of public relations practice doesn’t match up to its own perception. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. My initial study of the body of knowledge in public relations reveals an immature profession. There are countless worldviews.

Publicity 189

Publicity Study International Internal 189

Deirdre Breakenridge

MARCH 2, 2020

Interested in a career in public relations? Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. It’s also a community where people have fun discussions, brainstorm, ask for help, and make new friends. Don’t know how to prepare for the job search?

Community 60

Community Twitter Blogging Resources 60

5W PR

APRIL 11, 2025

These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Social Media Strategy Social media platforms provide excellent opportunities to showcase skill-based gameplay and build community engagement.

Strategy 78

Strategy Marketing System Education 78

5W PR

FEBRUARY 26, 2025

Public relations in the supplement industry faces a defining challenge: making health and wellness products available to everyone who needs them. Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist.

Industry 78

Industry Nonprofit Guidelines Community 78

5W PR

APRIL 13, 2025

Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. The value of a strong reputation has never been more vital. To learn more about this partnership, please contact us at info@onclusive.com.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Crisis Communications Reputation 370

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. The report includes contributions from panel members, formed from leaders from across the UK communications industry.

Publicity 199

Publicity Government Employee Crisis 199

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. It was a measure of his humanity that he took the time to wish an upstart competitor good luck. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. Socially Mobile opens for applications today.

Mobile 143

Mobile Community Education Government 143

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement.

System 99

System Tools Policies Measurement 99

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn.

Social Media 109

Social Media Branding Brand Crisis Management 109

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. PR materials should explain instructor qualifications, safety measures, and risk management procedures.

Strategy 78

Strategy Sports Training Transportation 78

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. You manage your brand’s community on social media, interacting with people, talking and listening to them. You create communication strategies that go hand in hand with your company’s business goals. We live in very exciting times.

Community 244

Community Social Media Course Measurement 244

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. This foundation allows external communications to flow naturally from real organizational values. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Branding Brand Employee 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are those industry publications that have thoughtful pieces that I love to read when I’m looking for deep coverage on a subject area. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

Wadds Inc.

MARCH 5, 2025

A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career. It used data from the 2021 Census to map public relations practice. Important, because of its methodology and findings. We called it Missing Women.

Publicity 52

Publicity Mobile Leadership Study 52

5W PR

APRIL 5, 2025

Public relations crises can strike any organization without warning, making crisis PR an essential skill for communications professionals and business leaders. Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Ignoring or downplaying a crisis can worsen public perception and erode trust further. Rebuilding trust after a crisis is one of the most challenging tasks a business can face.

Crisis 78

Crisis Branding Brand Case Study 78

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. Their articles range from gear reviews to trail guides, establishing them as a trusted voice in the outdoor community.

Branding 78

Branding Brand Media Journalism 78

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100). and other FAQs].

Technology 173

Technology Publicity Software Pitching 173

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. What measures are in place to protect those at risk? It’s a tough time for business leaders. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

5W PR

MARCH 26, 2025

Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences. Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. Thomson is one of the UKs foremost public affairs leaders. The variety of perspectives gathered makes for a lively reading experience.

Company 93

Company Public Affairs Government Case Study 93