The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Google 120

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point?

SEO 129

SEO Content Marketing Marketing Software 129

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. Join professional online communities, and engage. Be known for your insights, collegiality, or responsiveness.

Reputation 221

Reputation How To SEO Guidelines 221

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Is Local Search Important for SEO? Here’s what to know in 2024.

Local 80

Local SEO Strategy How To 80

Contently - Strategy

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. In this post, we’ll explore some of the best SEO tools that can empower your B2B marketing efforts, ensuring your strategy is both effective and efficient.

SEO 87

SEO Content Marketing B2B Tools 87

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 106

Measurement Education Twitter Facebook 106

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 80

Measurement Conference Tourism Blogging 80

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 87

Measurement Publicity Analysis Tools 87

Rock the Status Quo

APRIL 26, 2017

Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t.

SEO 133

SEO Community Writing Content Marketing 133

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 83

Measurement Publicity Web Analytics 83

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. When do they want it?

Tools 137

Tools Publicity Measurement SEO 137

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 110

Google SEO Engineering Measurement 110

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 66

Measurement Social Media Twitter Tourism 66

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 66

B2B Measurement Blogging Community 66

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 167

Technology Publicity Software Pitching 167

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Branding Brand Marketing 177

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 137

Study Media Relations Media Measurement 137

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. As before, community is an important value with more consumers. Brands that engage and are seen as an integral part of their communities earn the trust of others. Keep implementing and encouraging these. Court Google.

SEO 88

SEO Consumer Education Course 88

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

Rock the Status Quo

APRIL 26, 2017

Because I focus on the integration of content with SEO and social media, I am lucky enough to see the entire spectrum from creation to ROI – something many marketers don’t get to do as an agency. One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t.

SEO 100

SEO Community Writing Content Marketing 100

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. PR pros don’t need to know about SEO. How about a movement? Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space. million in sales.”.

Media 105

Media SEO Analytics Analysis 105

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

Onclusive

SEPTEMBER 20, 2023

Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts. Specifically analyzing their social media interactions, content engagement, and community management gives you the info you need to fine-tune your tactics.

Analysis 221

Analysis Crisis Management Tools Strategy 221

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). SEO visibility. Measurement.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). SEO visibility. Measurement.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). SEO visibility. Measurement.

Digital PR 100

Digital PR Analytics Measurement SEO 100

5W PR

OCTOBER 9, 2024

Through investor relations PR, professionals communicate with investors and shareholders. Community relations is all about building positive relationships with local communities. This not only extends the content’s reach but also enhances SEO. These backlinks attest to a brand’s credibility and authority.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. third party tracking (e.g.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post.

Tools 120

Tools How To SEO Writing 120

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 104

Google Nonprofit Engineering SEO 104