Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” This seems obvious.

B2B 179

B2B Software Ethics Leadership 179

Deirdre Breakenridge

DECEMBER 30, 2014

Work in Scheduled Times to Check Social Media. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. In a perfect world, I would like to be active on social media around 9 a.m. Podcasts PR 2.0

Social Media 325

Social Media Meeting Course Community 325

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Many successful programs maintain active social media accounts that mix instructional content with personal success stories. These collaborations provide valuable expertise, resources, and connections to the disability community.

Strategy 78

Strategy Sports Training Transportation 78

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. Want to learn about social media? You are the art director behind your brand’s social media channels.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. Over the last decade, Onclusive has built and maintained the largest earned media database in the business. Dan Beltramo, CEO, Onclusive.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media Internal 139

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What are some of your favorite social media monitoring tools?

How To 44

How To Resources Infographics Tools 44

5W PR

FEBRUARY 26, 2025

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Community Engagement Strategies Successful accessibility initiatives require deep community engagement.

Industry 78

Industry Nonprofit Guidelines Community 78

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

NOVEMBER 29, 2024

However, the challenge lies in balancing cost-cutting measures with delivering a satisfying customer experience. Customer-Centric Social Media Social media platforms have become essential for engaging with customers. Norwegian Air Shuttle has leveraged social media to build a strong online community.

Airlines 78

Airlines Marketing Travel Policies 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

Analytics 231

Analytics Marketing How To Community 231

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 117

Social Media Strategy How To Media 117

5W PR

MARCH 26, 2025

Social media feeds buzz with anticipation as thousands gather for New York Fashion Week, Coachella lights up Instagram stories, and wellness summits draw crowds of health-conscious attendees. Monitor social listening tools to gauge audience sentiment and identify opportunities to adjust messaging or targeting.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Branding Brand 150

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 156

Google Course Survey YouTube 156

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. This foundation allows external communications to flow naturally from real organizational values. A comprehensive PR strategy should emphasize consistent messaging across earned, owned and paid media.

Strategy 78

Strategy Branding Brand Employee 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception.

Crisis 78

Crisis Branding Brand Case Study 78

Wadds Inc.

MARCH 9, 2025

The issue is intersectional and is compounded for under-represented and under-served practitioners, including Black and ethnic minority practitioners, the LGBTQ+ community and those with disabilities. The PR Population report identified based on data from the 2021 Census and anecdotally through applications to the Socially Mobile programme.

Publicity 94

Publicity Leadership LinkedIn Report 94

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This will also help you measure overall social engagement.

B2B 118

B2B Social Media Company SMB 118

5W PR

NOVEMBER 26, 2024

Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

5W PR

FEBRUARY 20, 2025

LEGO’s “Rebuild the World” campaign successfully united parents and children by encouraging them to build together, resulting in a 21% increase in brand engagement across social media platforms. Studies show that brands with active social media engagement see 40% higher customer retention rates.

Company 78

Company Branding Brand Crisis Management 78