Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” This seems obvious.

B2B 179

B2B Software Ethics Leadership 179

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Need help with marketing or PR?

Technology 173

Technology Publicity Software Pitching 173

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. The Martech-UGC Connection: Tools That Drive Results PR teams need the right technology stack to effectively collect, manage, and distribute user-generated content.

System 99

System Tools Policies Measurement 99

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. From tech specs to human connection Technology may be complex, but successful PR relies on the human element.

Technology 127

Technology Trends Company Storytelling 127

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management.

Community 140

Community Crisis Communications Crisis Management 140

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. What tools can you use to measure social media impact? On Tuesday, April 19th at 8:30 p.m. Does every company need them?

Financial 150

Financial Community Social Media Guidelines 150

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Case Study Content Marketing 304

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

Social Media 109

Social Media Brand Branding Crisis Management 109

PRSay

OCTOBER 16, 2024

futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. Technology innovation is speeding up. Today, technology allows us to measure outcomes in ways that were impossible before, she said. In her dynamic General Session today at ICON 2024 in Anaheim, Calif.

Technology 109

Technology Trends Banking Newspapers 109

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. The post What’s in Your Fall 2014 Communications Toolkit? Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

DECEMBER 30, 2014

Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. However, it’s really important to match the time you want to spend on social media with the time your community is the most active. Podcasts PR 2.0

Social Media 325

Social Media Meeting Course Community 325

5W PR

JANUARY 10, 2025

Additionally, many brands are implementing water conservation measures, such as recycling wastewater and optimizing irrigation systems, to minimize their water usage. Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry.

Brand 78

Brand Branding Agriculture Chemicals 78

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

5W PR

FEBRUARY 12, 2025

Creating dedicated event hashtags and social media walls where all attendees can share insights and reactions builds community across both attendance types. Measuring Impact and Success Data collection and analysis become more sophisticated in hybrid settings. Start small, measure carefully, and adjust based on data and feedback.

Conference 78

Conference System Measurement Energy 78

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. All human qualities known to make friends and influence people. So if the early adopters, plus the frequent users are leaving the building what’s next?!

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 156

Google Course Survey YouTube 156

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Deirdre Breakenridge

SEPTEMBER 12, 2019

ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Some of the topics/questions Gina and the #PRStudChat community will answer include: Q1. What resources provide the best measurement for social media engagement? On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

5W PR

MARCH 10, 2025

Consider: Student showcase features Teacher spotlight series Parent testimonial campaigns Behind-the-scenes looks at learning in action Measuring PR Campaign Success Tracking PR campaign effectiveness helps refine strategies and demonstrate ROI.

Strategy 78

Strategy Education Video Storytelling 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

5W PR

JANUARY 6, 2025

Water Conservation and Waste Reduction The distillation process is water-intensive, but innovative technologies and practices can significantly reduce water consumption. By implementing water-saving measures, distilleries can conserve precious resources and minimize their environmental impact.

Transportation 78

Transportation Brand Branding Chemicals 78

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. workforce wants companies to measure and report on their environmental impact.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 178

Media Relations Media Print Software 178

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. My first exposure to Burrelles was as a fairly new account executive.

Print 157

Print Newspapers Google B2B 157

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92