Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

FEBRUARY 26, 2025

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Community Engagement Strategies Successful accessibility initiatives require deep community engagement.

Industry 78

Industry Nonprofit Guidelines Community 78

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do The IBM Data Science Community is one of the best user-generated content examples. The result?

B2B 98

B2B Brand Branding Case Study 98

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Short-form video reigns. As video continues to be an essential promotion tactic, PR pros should integrate video campaign components wherever possible.

Trends 187

Trends Video B2C Measurement 187

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. Instagram remains the premier platform for fitness content, with workout videos generating 300% more engagement than static posts.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

FEBRUARY 12, 2025

Their hybrid format featured synchronized networking sessions where virtual attendees could join roundtable discussions through video breakout rooms while in-person participants gathered in physical spaces. Measuring Impact and Success Data collection and analysis become more sophisticated in hybrid settings.

Conference 78

Conference System Measurement Energy 78

5W PR

DECEMBER 31, 2024

Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Engage with The Community Foster a sense of community by actively engaging with the followers. Engage with The Community Foster a sense of community by actively engaging with the followers.

Creativity 78

Creativity Social Media Strategy Brand 78

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Engagement ads can generate engagement by serving your brand message to people who have a history of engaging OR a video view ad to people who watch videos.

Brand 246

Brand Branding eBook Leadership 246

5W PR

JANUARY 31, 2025

Video content, social media , interactive experiences – each platform offers unique ways to deepen emotional connections. Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance.

Storytelling 78

Storytelling Brand Branding Sports 78

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

International 189

International Internal Data Communications 189

5W PR

MARCH 1, 2025

The key metrics for measuring partnership success include: Social media engagement rates Viewer retention on sponsored content New user sign-ups during partnership events Brand sentiment among team followers Creating Educational Content That Resonates Educational content serves as the foundation for responsible betting promotion.

Education 78

Education Analysis Measurement Infographics 78

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. The thing about marketing is that to fill your net you have to fish where the fish are. All human qualities known to make friends and influence people.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

JANUARY 21, 2025

While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too. The same goes for the courses offered by businesses those double as community-building programs too. Indeed, video is getting more important.

Google 157

Google Course Survey YouTube 157

5W PR

FEBRUARY 20, 2025

LEGO’s factory tour video series garnered over 10 million views and resulted in a measurable increase in parent satisfaction scores. Leveraging Social Media for Community Building Social media platforms offer unique opportunities for toy companies to build and maintain brand loyalty.

Company 78

Company Brand Branding Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Now these skirt the edges of a typical public relations person’s scope of responsibility, but, like the video explosion, it means that PRs will develop content marketing production and distribution skills and bring to their programs a sensibility that transcends the traditional earned media role. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

5W PR

FEBRUARY 7, 2025

Videos that teach something new, spark emotion, or tap into cultural moments tend to perform best. By creating behind-the-scenes content, sharing industry insights, and participating in relevant conversations, PR teams can build relationships with journalists who are increasingly turning to TikTok for story ideas and sources.

Viral 78

Viral Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

Prowly

APRIL 10, 2025

This means delivering value but also building a community and interacting with it. And in the end, the company implemented better quality control measures and recovered from the crisis. The incident was captured on video. This way, you will be able to build community. You can react promptly and nip the issues in the bud.

Social Media 104

Social Media Reputation How To Media 104

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. Additionally, utilizing social media platforms like Twitter, Instagram, TikTok, and Discord allows companies to engage with their audience, share updates, and build a community around the game.

Marketing 78

Marketing Instagram Advertising Advertising 78

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. Takes the time to communicate through videos. Communicates in earnest and follows up with action.

Ethics 218

Ethics Exercises Energy Corporate 218

Contently - Strategy

SEPTEMBER 10, 2024

But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community? Then, you’ll want to leave placeholders for more timely content — social media videos or blog posts that allow you to jump on trending topics, because they ideally don’t need as much lead time.

Content Marketing 95

Content Marketing Trends How To Travel 95

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts. Community engagement and feedback When it comes to community engagement and gathering feedback, Threads has the potential to foster meaningful connections with the audience.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. What is more valuable than a brand (or personal) reputation? ” PR is scaleable…sort of.

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. This may include investing in new video content, or finding a contact database that includes a wider range of influencers open to PR partnerships.

How To 195

How To Consumer Social Media Community 195

Prowly

FEBRUARY 28, 2025

It helps with user-generated content (UGC) as advocates create photos, videos, reviews, or blog posts that support PR campaigns. FIND BRAND ADVOCATES WITH PROWLY How to measure brand advocacy There are tangible ways to measure the effectiveness of your brand advocacy program.

Brand 104

Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Agency teams also track campaign performance, measuring ROI and presenting analytics. Greater use of influencer videos. With digital video more popular than primetime TV, PR firms are increasingly finding ways to incorporate video into campaigns. The question is, can we get more out of influencer videos?

Trends 149

Trends Fashion Video YouTube 149

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data? The combination of corporate oversight and local adaptability is key to franchise marketing success.

Marketing 52

Marketing Storytelling Local Measurement 52

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Community management – social media enables organisations to engage in conversations.

Publicity 111

Publicity Survey Measurement Community 111