Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase.

B2B 148

B2B Marketing Survey Software 148

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Learn how with Cision’s free white paper! The first to do this, I believe, will be endeared to the Black Twitter community.

Media 120

Media Social Media Community Measurement 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Further the transactions create buzz and coverage.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

SEPTEMBER 3, 2015

Being able to measure just how much reach a key influencer has can help you decide where to focus your efforts. Being “a voice of reason” and presenting facts is unlikely to be an effective strategy for the most passionate participants due to the psychology of Motivated Reasoning (read more about this in our white paper).

Healthcare 120

Healthcare Pharmaceuticals Brand Branding 120

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. Multichannel promotion is a given for any communications strategy; however, many brands are missing the right channel mix.

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 117

B2B Consumer Marketing Survey 117

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Get the tips you need with our white paper! Get our free PR tech white paper now! Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 173

Technology Publicity Software Pitching 173

Cision

MAY 29, 2015

And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. PR measurement guru, Shonali Burke, sums it up nicely: “I think many [PR] pros think ‘differential calculus’ or other complicated functions when they hear ‘Math’. Want to do PR measurement better? Think PR doesn’t “do math”?

Engineering 120

Engineering Measurement Analytics Sports 120

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 3 PR Trends in Tactics, Measurement and Organization. white papers (36%). 2) The top PR metrics and performance measures communications pros track.

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. Take PR to the next level. Facebook Professional Services.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

FEBRUARY 18, 2017

Some people don’t even like football, but watch the game for the community – and the commercials. It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. 2) Measuring and proving ROI. A Data-Driven Answer for B2B].

B2B 75

B2B Marketing Advertising Advertising 75

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Industry participation Get actively involved with the B2B tech community. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post.

Tools 120

Tools How To SEO Writing 120

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Measurement is always tricky and always has been.

Survey 81

Survey Industry Communications Corporate 81

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Emerged/Emerging Trends: Larger and more diverse audiences. As of 2013, 3 percent of the U.S. The greatest growth in Internet access, though, is coming from the developing world.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Beyond PR

JULY 7, 2016

Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. When planning your marketing, don’t overlook your relationships with other businesses in your community. Cross promote with other local businesses.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. As marketers we instinctively want to put a gate on content as a means to measure short-term impact. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. It could vary from a survey to a white paper to a map, but the idea is creating content that has proprietary data, maybe two data points merged together to show a different perspective. So that format can vary.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

OCTOBER 31, 2017

Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Certainly, referral traffic can be measured, but the biggest value is in search. Engine 4: Measure, iterate, and improve over time. Tips for inviting raised hands: Advertising on your own platform.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Also, it wasn’t clear if there are community managers in place, but if so they should be empowered to engage more readily with external audiences in conversation vs. only publishing.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

FEBRUARY 21, 2017

It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. Despite all the attention, as a business community, we still seem to struggle with getting this right.

Marketing 75

Marketing System Data Tools 75

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Content types that can spread your message to new audiences include blog posts, white papers, instructional how-to videos and press releases.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

NOVEMBER 1, 2016

In 2009, I had the opportunity to work on an influencer marketing survey project with Brian Solis , for my then employer Vocus (since acquired with pieces of the platform integrated into the Cision Communication Cloud ). The answer – and the title for a white paper accompanying the study – Influencer Grudge Match: Lady Gaga versus Bono! –

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

MARCH 5, 2019

If the influencer you are working with is cerebral, have them dive into a deep white paper with you. The four bullet points, I’ve listed above support goals for both awareness and lead generation – and can be measured. However, they will share registration pages to webinars they are presenting. Contributing to reports.

Survey 60

Survey Trends Marketing B2B 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Measurement tools only go back 30 days. Because of this, our colleagues at Cision are hard at work compiling a companion piece focused on social media measurement best practices, and we can use your help.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 90

Survey Trends Communications Storytelling 90

Waxing UnLyrical

AUGUST 8, 2016

These have helped me shift my PR habits toward a more strategic, measurable operation. Don’t just push out the first article/course/white paper you think of. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. They say good things come in 3s, so: 1.

Course 40

Course Local Creativity Twitter 40

Waxing UnLyrical

APRIL 3, 2015

My community came up with some good ones. Lukas Treu : White papers. I believe that’s because marketers, who tend to fight very hard to drive or own PR (see #9 above), don’t really understand how to properly measure PR … so they fall back on what they do know, or can wrap their heads around.

Facebook 40

Facebook Community LinkedIn Google 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81