Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 83

Measurement Publicity Web Analytics 83

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 65

Measurement Social Media Twitter Tourism 65

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well. The three-day event was packed with dozens of workshops, networking and impressive keynotes.

Conference 111

Conference International Internal Storytelling 111

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Ensuring your brand tells a story to maintain connections and community. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

PR for Anyone

APRIL 24, 2024

And it’s not just about leading a company; it’s about leading in all aspects of life, whether it’s as a parent, a team coach, or a community organizer. While the wellness world is filled with quick-fix sound bites, Luci stresses the importance of a balanced, varied diet over restrictive measures.

Exercises 130

Exercises Leadership Education Transportation 130

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 51

Measurement Analytics Conference Web 51

MaccaPR

NOVEMBER 24, 2014

Listen folks: It''s not all about the community size and fan counts! Last week, Paul Maccabee and I presented on this very topic for a wonderful audience of Minnesota Women in Marketing & Communications members - thanks for hosting us! Social Media Workshop presentation. But what do these numbers mean for your organization?

Social Media 82

Social Media Media YouTube Film 82

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 118

Employee Company Marketing Case Study 118

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. Get Shareaholic test Filed under MeasurePR , Measurement , Public Relations , Social Media | Tags: olivier blanchard , social media ROI , the brandbuilder | Comment (1) Site settings comment help? We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. “Which happens.&#

Measurement 105

Measurement Blogging Tourism Twitter 105

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. How do you measure that success? AWC has provided the brains behind some of America’s most iconic brands, from Target to Walt Disney Studios. What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Waxing UnLyrical

NOVEMBER 15, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Google 110

Google SEO Engineering Measurement 110

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. That’s my take on a survey by Typeset and Mantis Research.

Survey 120

Survey B2B Marketing Interviews 120

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Measurement 87

Measurement Tourism Blogging Resources 87

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112

Education Employee Measurement Agency 112

Stern + Associates

APRIL 13, 2023

For climate-conscious leaders, Stokes outlines a framework for taking climate action – starting with yourself, then moving outwards into community, and finally toward impacting policy change. For companies looking to grow and be good, Green provides an overview of his methodology for measuring real progress in an economy.

Policies 118

Policies Energy Government Crisis 118

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 100

Publicity Facebook Twitter Measurement 100

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. How do they make it happen? This is where it gets interesting. They listen a LOT. Then they plan.

Travel 87

Travel Case Study Creativity Advertising 87

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). Not that your posts are interminably long. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Blogging 94

Blogging Writing Facebook Twitter 94

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. There’s no way they would have survived to the present day, had people not been energized enough to share them. You may already have seen a couple of the Christmas-related videos making the rounds lately.

Publicity 94

Publicity Creativity Measurement Twitter 94

5W PR

SEPTEMBER 20, 2023

PR professionals can design workshops, culinary classes, art sessions, and cultural tours that immerse travelers in local traditions. PR professionals can design initiatives that connect travelers with local families, schools, or community organizations. These interactions contribute to a more immersive cultural experience.

Travel 78

Travel Strategy How To Local 78

Stephen Waddington

JULY 21, 2020

The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place. Executive teams have relied on communication teams for research, listening, engagement and evaluation.

Crisis 78

Crisis Agency Enterprise Local 78

Waxing UnLyrical

OCTOBER 20, 2010

That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success. Out of 130+ entries received, 22 have been selected to receive awards of merit, excellence and a “Best of the Best,&# and will be on display. I know I always leave with notes on how to improve my own work.

Measurement 81

Measurement Tourism Blogging Writing 81

Waxing UnLyrical

DECEMBER 1, 2014

Speaking of planning, I’m teaching a full day workshop for PRSA in NYC on Friday. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Then go fill out that calendar. Next year the chat will turn five. Thank you!!!

Resources 73

Resources Nonprofit Measurement Creativity 73

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Conference 74

Conference Tourism Measurement Twitter 74

Waxing UnLyrical

NOVEMBER 27, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 74

Tourism Measurement Blogging Twitter 74

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. TaJinYo, formed in May, harassed Tablo’s family and ex-girlfriend , and contacted Tablo himself with death threats. .&#

Publicity 85

Publicity Reputation Crisis Communications Twitter 85

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 68

Tourism Measurement Twitter Facebook 68

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 69

Tourism Measurement Twitter Blogging 69

Waxing UnLyrical

JANUARY 24, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Tourism 65

Tourism Measurement Blogging Twitter 65

Waxing UnLyrical

OCTOBER 19, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? How to be happy in business , from What Consumes Me. Why: Sometimes we need a diagram to help us think straight. Gross National Happiness , from PBS. Well, Bhutan , for one. Four unintentionally depressing self-help books on happiness , from Cracked.com.

Measurement 79

Measurement Facebook Twitter Tourism 79

Waxing UnLyrical

OCTOBER 23, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! [link] (esp.

Twitter 73

Twitter Measurement Tourism Social Media 73