Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 132

Software Wikipedia B2B Pitching 132

Mark My Words

MARCH 13, 2020

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced.

Measurement 78

Measurement Healthcare Leadership Travel 78

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MAY 21, 2024

Businesses now use data analytics to measure campaign impact. Invest in PR software Numerous tools are available to track media mentions, analyze social media sentiment, and measure campaign performance. Content creation AI can aid content creation by generating outlines, analyzing writing styles, and suggesting pertinent keywords.

Technology 127

Technology Trends Company Storytelling 127

Waxing UnLyrical

FEBRUARY 6, 2013

I’d met Kami the previous year, at IPR ‘s annual measurement summit (coincidentally, the first time and same place I also met Shel Israel , because Katie Paine insisted I needed to know both of them). So when Kami asked me if I’d write a guest post for her, there was no way I’d say “no.” Just write.

Writing 109

Writing Blogging Conference Creativity 109

The Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles.

Social Media 130

Social Media Measurement Tools Crisis Management 130

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs. Hone videography and editing skills to ride this wave.

Media 78

Media YouTube Transportation eBook 78

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” For example, you can instruct the AI to write in a professional, or humorous tone if desired.

Publicity 123

Publicity Software Google Reddit 123

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. My first exposure to Burrelles was as a fairly new account executive.

Print 124

Print Newspapers Google B2B 124

Stern + Associates

DECEMBER 8, 2022

Well-defined goals will direct your measurement: are you looking for growth in visibility and awareness, lead generation, talent recruitment or engagement? Aligning your goal(s) with the right social media metric will allow you to accurately measure success over time and adjust your strategy as needed.

Social Media 117

Social Media Strategy How To Media 117

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 88

Community Publicity Web Social Media 88

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills? About Spin Sucks.

Twitter 157

Twitter Storytelling Community Writing 157

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JULY 18, 2016

This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Measuring Mobile Marketing Requires Different Metrics. 4 Performance Measurement Mistakes You Don’t Want to Make.

Measurement 0

Measurement Mobile Data-Driven PR Analytics 0

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. As you know, we try to bring on guests who are doing cool stuff in the area of measurement, but last week, we didn’t have any guests. KiKi L’Italien was wondering about how to measure one’s personal brand v.

Community 72

Community Measurement Twitter Social Media 72

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Waxing UnLyrical

JANUARY 7, 2015

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. So now everyone can stop asking me when I’m going to write a book! And measurement.

eBook 40

eBook Measurement Writing Community 40

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. As you can see, Michael’s bio says that he covers community initiatives and cultural life. Jude’s Walk/Run. We just copied it.”

Pitching 126

Pitching How To Digital PR Data 126

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Education / Public Service Doctors involved with medical research, education on health topics, or community health services need PR most of all. This is exactly what public relations is all about. What are your goals?

Healthcare 75

Healthcare Publicity Reputation Nonprofit 75

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 90

Nonprofit Measurement Case Study Study 90

Sword and the Script

JUNE 11, 2024

And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. Staffbase offers toolset for planning, measuring internal comms Staffbase, a German company that develops internal communications rolled out a new product it calls “ Mission Control.”

International 91

International Internal B2B System 91

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 78

Measurement Conference Tourism Blogging 78

Waxing UnLyrical

JANUARY 29, 2013

” “How can we help our communities do better?” So, once they got to know one another and each’s shared passion for changing the world through what each did best … what else would they do but write a book together? I thought measurement was Darth Vadar, hated it.But felt it was imp. D’uh!

Nonprofit 73

Nonprofit Measurement Case Study Social Media 73

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% Journalists have complained for decades that there aren’t enough good media experts in PR who can write or sell a quality story, understand the journalist and get the pitches right. Managing a social media community is cool. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Contently - Strategy

MAY 11, 2024

How to Write Content for Local SEO The first step is to create content that’s locally relevant. Maybe this research leads you to discover an uptick in veganism in your community—the perfect opportunity to write about your new vegan cheese options. Let’s take the Minneapolis-based pizza parlor.

Local 82

Local SEO Strategy How To 82

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On common mistakes when measuring media relations: A4 USAT circ=2M, so 1K click-thrus looks small. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations.

Media Relations 40

Media Relations Measurement Media Nonprofit 40

Rock the Status Quo

APRIL 26, 2017

One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t. They should be writing about how luxury retirement communities differ, and which amenities are worth the investment. They hire me for strategic counsel, not just my writing skills.

SEO 133

SEO Community Writing Content Marketing 133

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Report 104

Report Publicity Marketing Pitching 104

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187