ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With an audience now younger than ever, B2B communications is almost fully digital. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Agility PR Solutions

MAY 20, 2024

Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community?

Community 127

Community Social Media Media Brand 127

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

Pitching 223

Pitching Media Television How To 223

Business Wire

JUNE 20, 2024

Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community. Data-driven strategies maximize ROI Visual content generates results How to safely leverage AI tools Social media broadens the reach of news releases

Conference 340

Conference Community Data Tools 340

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 199

Media Newspapers Google Energy 199

Deirdre Breakenridge

OCTOBER 23, 2018

Social media has revolutionized the way scientists are able to communicate in the public realm. The use of social media by scientists is growing and researchers are able to showcase their research to new audiences across the globe. Twitter is one of the most promising social media platforms for science communication.

Twitter 347

Twitter Social Media Community Conference 347

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. That’s one reason why Vaynerchuk, who transformed from a social-media wine expert to a business leader after the 2008 downturn, achieved such startling success. Build a community.

Leadership 398

Leadership B2B Community Viral 398

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Deirdre Breakenridge

MAY 10, 2018

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Crisis Communications Reputation 370

Agility PR Solutions

JULY 4, 2023

In the modern era, where digital platforms shape business strategies and community perceptions, a new key player has emerged: digital PR in earned media. But to make a lasting impact, organizations need […] The post 7 ways your business or brand’s digital PR plays a role in earned media appeared first on Agility PR Solutions.

Digital PR 158

Digital PR Media Community Strategy 158

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. Whether it’s for the 5 p.m.

Report 174

Report Local Media Pitching 174

PR for Anyone

JULY 27, 2024

Whether you’re a small business owner, a marketer, or a PR professional, the excitement and visibility of the Olympics can be a powerful tool for gaining media attention. In this comprehensive guide, I’ll show you how to effectively leverage the 2024 Olympics to boost your media presence and connect with a broader audience.

Media 130

Media Pitching Local Training 130

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Data 162

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Over the last decade, Onclusive has built and maintained the largest earned media database in the business.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. It’s also a great source for breaking news with expert commentary. . SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Talk about raising community spirits! Coors Light lightens the mood .

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Smart companies recognize they need to be seen as great places to work as well as great brands.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology. Social media marketing has matured dramatically over the last 15 years. That’s empowering to regular consumers. So how can you avoid being cancelled?

Construction 385

Construction Crisis Social Media Reputation 385

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. You now have the data. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 157

Film Communications Media Interviews 157

Deirdre Breakenridge

JANUARY 5, 2018

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. The commercial reminds viewers that the season of giving never ends, and highlights the importance of giving back regardless of the time of the year.

Film 0

Film Insurance Insurance Creativity 0

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209

Community Energy Crisis Internal 209

Prowly

DECEMBER 4, 2024

How do you check how ineffective your media monitoring tactics are? Unless you know the smart ways to use media monitoring to its fullest potential. All you need are a few convenient media monitoring features. Especially in the media, a new important headline comes up every second of every day. Scoring high for all three?

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. But even at this point, it’s hard to beat the credibility that earned media articles and features provide.

Storytelling 233

Storytelling Education Software LinkedIn 233

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. By nurturing these relationships, you can create a network that amplifies your reach and builds trust within the community.

Case Study 246

Case Study Conference Local Trade Shows 246

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Community Relations.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece. How can marketers cope? Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

MAY 18, 2017

The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. The same goes for those mentioning your company name: “People have lots of different reasons for talking about a business on social media.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Share your favorite place in the community. Welcome a new business in the community. But coming up with the content can be grueling and actually quite stressful. Post a #TBT.

Real Estate 227

Real Estate How To Infographics Video 227

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217