Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. But even at this point, it’s hard to beat the credibility that earned media articles and features provide.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 124

B2B Study Survey Software 124

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. These three sites are geared toward women and have huge social media presences. Transparent and honest use of social media. Learn how with Cision’s free white paper! Track competitors.

Media 120

Media Social Media Community Measurement 120

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. White papers – a great way to demonstrate thought capital in long form to a particular audience. This is where the savvy PR team comes in. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

OCTOBER 1, 2015

Media and influencer lists are no different. It’s a little trickier than it was in high school; these people have their readers and communities to think of. Those three questions can help identify potential influencers, as well as media outlets. With the media, some help is available. Whose content do they share?

Media 120

Media Pitching System Google 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Once this channel of communications is open, work on it over time and stay in touch. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 79

B2B Media eBook Interviews 79

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. A PR approach to content marketing is like retargeting for media relations.

Content Marketing 91

Content Marketing Marketing Pitching Survey 91

Cision

NOVEMBER 3, 2015

There’s no one action that will guarantee you media coverage. Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. One way to improve your reach is by gaining media coverage. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Cision

APRIL 21, 2015

Maybe that social media ad was a flop. Get our free “Activate Employees on Social Media” tip sheet now! While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Then fix them.

Marketing 120

Marketing How To Employee Advertising 120

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. Multichannel promotion is a given for any communications strategy; however, many brands are missing the right channel mix.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Get Cision’s free white paper now! You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Did you know?

Technology 171

Technology Publicity Software Pitching 171

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.”

Google 120

Google Measurement Content Marketing Engineering 120

Communications Conversations

DECEMBER 5, 2019

She’s a former media member. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. But, I’m also a big believer in cues.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. In addition to the news cycle, consider holidays and other events on an outlet’s editorial calendar when thinking about media opportunities.

Pitching 75

Pitching Media Leadership Examples 75

Scott Public Relations

SEPTEMBER 26, 2018

To read the white paper and learn how telehealth can become a sustainable reality, visit: [link]. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Waxing UnLyrical

SEPTEMBER 18, 2013

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. Lisa Larranaga Denten is the social media manager of Cision US. Business Client Relations Community Building Events Guest Posts Behind the Story cision Networking Post-Event Planning'

Film 78

Film Community YouTube Video 78

PR Job Coach

NOVEMBER 27, 2009

Start building your "social and professional" network now. As you meet people and make friends add them to your network using today''s social media tools such as Linkedin, Facebook, Plaxo, Ning, etc. Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends.

Training 106

Training Publicity Insurance Insurance 106

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

FEBRUARY 17, 2016

I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. That realization led me to accept a position as a media trainer. Learn how to build a brand journalism strategy with our free white paper! Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Click to enlarge. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we?

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

APRIL 26, 2016

While today’s marketplace and media landscape have opened up opportunities like National Small Business Week, maintaining and growing a small business still demands stamina. Build relationships with the media. Before you can begin pitching the media, though, you have to know who they are. Participate in community events.

Small Business 40

Small Business Nonprofit Local Community 40

Beyond PR

JULY 7, 2016

With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important. As you earn media coverage and customer reviews, consider linking to these mentions and review profiles from your own website.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Social Currency: The new classic. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.”

Energy 120

Energy Viral Storytelling Community 120

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Email subscribers are high-barrier-to-entry contacts that you’ve migrated from social media or have otherwise incentivized.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 68

B2B Measurement Blogging Community 68

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. Donor acquisition and building community.

Nonprofit 61

Nonprofit Community Training Case Study 61

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” In the meantime, the rise of shared or social media complicated things further. Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281