Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Presspage

SEPTEMBER 18, 2017

Even going as far as tagging news outlets, journalists and other prominent individuals in their social-media posts in hopes their messages would be shared widely and eventually answered. Miami International Airport had to deal with a video of Mexico City's airport that on social was claimed to be at Miami International.

Social Media 122

Social Media Communications Crisis Media 122

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Media relations Stay ahead of the game by connecting with the media.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 70

Content Marketing Social Media Marketing Media 70

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. But even at this point, it’s hard to beat the credibility that earned media articles and features provide.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 122

B2B Study Survey Software 122

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. These three sites are geared toward women and have huge social media presences. Transparent and honest use of social media. Learn how with Cision’s free white paper! Track competitors.

Media 120

Media Social Media Community Measurement 120

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

A skilled team will help mold an executive’s bare-bones concept into something that news media and other audiences will want to hear about. White papers – a great way to demonstrate thought capital in long form to a particular audience. This is where the savvy PR team comes in. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 20, 2015

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s the well-known press release and media kit. All that content points to an underlying mantra: “be the media.” User-generated. Third party.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

And the blurring of lines between earned media, paid, and owned media, and between PR and social, has greatly amplified PR’s reach. When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Blending earned and paid media. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? How is it done?

Radio 120

Radio Interviews Print Travel 120

Cision

OCTOBER 1, 2015

Media and influencer lists are no different. It’s a little trickier than it was in high school; these people have their readers and communities to think of. Those three questions can help identify potential influencers, as well as media outlets. With the media, some help is available. Whose content do they share?

Media 120

Media Pitching System Google 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Once this channel of communications is open, work on it over time and stay in touch. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. A PR approach to content marketing is like retargeting for media relations.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Cision

NOVEMBER 3, 2015

There’s no one action that will guarantee you media coverage. Cision’s “ PR Starter Kit ” explains how you can get the media coverage and attention your brand needs to share its news with the biggest audience possible. One way to improve your reach is by gaining media coverage. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. An early social media advocate, Barbara founded Social Media Club Chicago in 2008.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

APRIL 27, 2017

By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Consider relevant content marketing metrics like leads, UVM and social media engagement. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. They have larger networks and more social media followers than most of us. Scope of Influence.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40

Cision

APRIL 21, 2015

Maybe that social media ad was a flop. Get our free “Activate Employees on Social Media” tip sheet now! While sharing your blog content isn’t a direct thumbs-up for your product, it’s still getting your brand in front of new people, so consider social shares word of mouth too. Then fix them.

Marketing 120

Marketing How To Employee Advertising 120

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. Multichannel promotion is a given for any communications strategy; however, many brands are missing the right channel mix.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Get Cision’s free white paper now! You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Marketing attribution for earned media. Did you know?

Technology 169

Technology Publicity Software Pitching 169

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Cision

DECEMBER 17, 2015

A uthenticity is the best social media strategy. Recognition is a valuable currency on social media. Read the free Brand Journalism white paper today! Panera Bread has an initiative called Panera Cares which is a special 501(c)(3) nonprofit community caf é that operates on a pay-what-you-can model.

Brand 120

Brand Branding Nonprofit Storytelling 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Guidelines Social Media Groups 100

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Sword and the Script

APRIL 4, 2017

Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts. Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. How to Generate Media Referenceable B2B Customers with a Blog. 3) Challenges of B2B lead attribution.

B2B 63

B2B Study Marketing Survey 63

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.”

Google 120

Google Measurement Content Marketing Engineering 120

Communications Conversations

DECEMBER 5, 2019

She’s a former media member. As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. But, I’m also a big believer in cues.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. In addition to the news cycle, consider holidays and other events on an outlet’s editorial calendar when thinking about media opportunities.

Pitching 75

Pitching Media Leadership Examples 75

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Mobile friendly and work across platform including social media, web sites. Seven ways PR and corporate communications can use GIFs. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96