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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

In addition to this, the term “Hispanic” incorporates a very large group of people with varying cultures and lifestyles, and it’s important to understand the individual, unique subgroups within the community as a whole. For instance, big cities tend to have larger Hispanic communities, which affects the volume and type of media consumption.

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5 Things Everyone Should Know About Pinterest

Cision

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”

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Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. My favorite hashtag is of coarse #Castropignano I like to see what the community is doing on a daily basis. New hashtags are surfacing every day. I am also a huge fan of MMA.

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Blogging Tips for PR Pros

Deirdre Breakenridge

Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. Yes, it is way too much to manage.

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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other?

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TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme

Melissa Agnes

This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Check out Chris’s infographic board on Pinterest. The importance of blind spot risk analyses. The benefits of monitoring social media as a regular business operation. Check out Chris Syme’s blog.

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How to Generate Leads From Social Conversations

Cision

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations.

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