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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas.

Print 100
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How to Generate Leads From Social Conversations

Cision

Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Facebook Groups and LinkedIn Groups provide literally millions of broad or niche communities for you to search for and then search inside for potential conversations. Favorite a user’s tweet. Retweet a user.

How To 198
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Meltwater gamifies customer community.

Analysis 173
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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #2: Pinterest. 1 in 2 millennials use Pinterest every day. Why Pinterest? First and foremost, the long tail–pins are forever and that means long-term engagement and traffic from Pinterest. Second, Pinterest definitely influences purchase decisions. Finally, Pinterest drives traffic.

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The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. And since most everyone likes to publish minty fresh content, the pitches are ignored. So when I finally received a good byline article pitch, I was twice as excited.

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The Startup Bad Pitch: Klip Social Video App

Bad Pitch Blog

It''s been nearly two years since last outing someone on the Bad Pitch blog because it''s taken this long for a bad pitch to achieve a new level of suck. Somehow it''s fitting that a startup is innovating in this area -- using technology and questionable communication tactics to up the ante. They know better. And now you do too.

Video 63
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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. But Edina was also a community of excellence and challenge.

Radio 89