ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 101

Privacy Facebook Google Policies 101

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. There are too many privacy and data theft concerns. How to pitch LinkedIn News.

Privacy 91

Privacy B2B Pitching Analysis 91

The Hoyt Organization

FEBRUARY 13, 2025

Develop Core Messages Craft a concise elevator pitch that answers: What problem are we solving? Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Personalized Pitches: Tailor your approach to each reporters interests. What evidence supports our claims?

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. This openness demonstrates a commitment to accountability and builds trust within the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. Passion, purpose, community and stories drive engagement.

Privacy 60

Privacy SEO Pitching Facebook 60

Sword and the Script

OCTOBER 25, 2022

A vast increase in demand and 24/7 availability to address: Actual and perceived crises or emergencies and inquires and requests made by all elected officials and community members.”. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Harder to pitch.

Communications 149

Communications Crisis Internal International 149

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. Before joining AN, I covered the Haredi (ultra-Orthodox Jewish) communities of New York.

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. Taking my three-year-old and my five-year-old to school, parks, museums, play dates and teaching them how to ride a bike, What advice do you have for PR people that want to pitch you? I like exclusives.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 66

Pitching Analytics Enterprise System 66

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. It also carries a heavy duty disclaimer about data privacy, security and fact-checking.

Tools 52

Tools Handbook Publicity Analysis 52

Rock the Status Quo

MARCH 30, 2015

Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it? It could help customers by saving them a few mouse clicks. From a media platform standpoint – say the WSJ integrates with Messenger Business.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Ethical Voices

MARCH 14, 2022

Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch. It all comes back to data and privacy and transparency. And we did A test, B test, C test, we changed the pitch this way.

Ethics 52

Ethics Publicity Data Agency 52

Beyond PR

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. Favorite a user’s tweet.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16) Social media fragments into niche communities. 21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.”

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Journalistics

MARCH 15, 2015

Privacy concerns aside, this is the future of location-based marketing – pushing content to users in the moment is one step closer to realizing those scenes out of Minority Report. First, there are some considerable privacy and security issues that will emerge (opportunities for smart entrepreneurs to capitalize on).

Trends 56

Trends Big Data Mobile Conference 56

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. To explore a different communication channel? To try to connect with those who might become part of a community? These fine folk did: Jan.

Social Media 97

Social Media Media Facebook Twitter 97

Buzzstream

OCTOBER 30, 2024

Take this example of a pitch I received: So, even sites that do not participate in these link buying or excessive exchanges may be hurt by Link Spam because they are naturally featured in many articles. And since the crypto community is so active, this information is distributed very quickly and provides them with links.

Analysis 114

Analysis SEO Data Software 114

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 2) Microtargeting augmented by social surround sound. 3) Emotional connection with customers.

Social Media 116

Social Media Marketing Media Creativity 116