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Honoring Dr. King’s Legacy: Lessons in Communication for Today’s Leaders

PRSay

Storytelling as a catalyst for change Dr. Kings speeches often featured vivid storytelling that brought the struggles of the civil rights movement to life. As communicators, storytelling is our most powerful tool. Kings I Have a Dream speech wasnt just about the present; it was a roadmap for a better future.

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Preparing for a Crisis with Brand Storytelling

PRSay

Engaging your audience in a meaningful and authentic way, and you do that through effective brand storytelling. Brand storytelling has gone through an evolution , especially for PR professionals. For PR professionals, this presents both a challenge and an opportunity. Consider the brands that you trust most.

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Increasing Your Media Coverage Through Storytelling

PRSay

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. How is your local government benefitting the community? If so, how?

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ICON 2024 Q&A: Impact Communications With National Geographic’s Dolly Maiah

PRSay

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. We are intentional with our messaging.

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Communicators Discuss Challenges for the Asian American & Pacific Islander Community

PRSay

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Beyond vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points. Multimedia Development & Visual Storytelling. Social Media & Community Management.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.