ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

Onclusive

AUGUST 9, 2021

In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable. Multimedia Development & Visual Storytelling. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning. Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content.

B2B 170

B2B How To Instagram Reddit 170

5W PR

JANUARY 25, 2025

Data-Driven Storytelling Numbers tell compelling stories when properly presented. Unilever effectively uses data to communicate their sustainability progress, reporting that their sustainable living brands grow 69% faster than the rest of their business. However, data must be presented thoughtfully.

Company 78

Company Social Media Data Fashion 78

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 101

Creativity Storytelling LinkedIn Conference 101

5W PR

SEPTEMBER 14, 2023

Brand loyalty goes beyond transactional interactions and involves advocating for the brand and building a sense of community. Storytelling Incorporate storytelling into campaigns to create emotional connections. Storytelling engages customers and allows them to connect on a deeper level.

Consumer 148

Consumer Brand Branding How To 148

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Brands will win when they present real-life benefits, through authentic voices. It will be even better if those voices are your friends, family, and community.

Advertising 190

Advertising Advertising Radio Television 190

Prowly

DECEMBER 4, 2024

Content creators: how are they presenting your product? The online community: how do the customers engage with the launch? Where are the gaps in my competitors' storytelling ? In this particular case, you might want to focus on: News and journalists: how does mainstream media talk about your brand?

Data 104

Data Media Product Launch Analysis 104

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. 4) To survive the future, we must go back to what has worked in the past: caring and community. In the present, it’s the era of on-demand.

Media 120

Media Storytelling Content Marketing Journalism 120

Presspage

AUGUST 24, 2023

Recently Jasper Koek , formerly PR and Content manager at Porsche Nederland , shared his approach and dilemmas when setting out to attract new audiences for Porsche Nederland during a knowledge session for communication and brand professionals organized by Presspage. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. We find inspiration in life, work and relationships. Swift’s songs are never formulaic.

Leadership 185

Leadership Storytelling Viral Banking 185

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Captivate key communities? Get to know digital marketing and storytelling.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

MARCH 13, 2024

The revision focuses on what the grants will do for communities: Did you know that trees reduce floods? Even cut the number of crimes in your community? Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. Increase the value of your home?

Energy 170

Energy Writing Community Training 170

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans. Your expertise has never been more in demand.

Publicity 199

Publicity Government Crisis Employee 199

Notified

AUGUST 27, 2024

The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Will this trend make it harder to ensure consistent messaging and storytelling across channels?

Data 87

Data Storytelling Trends Corporate 87

PR for Anyone

OCTOBER 25, 2023

Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

PRSay

OCTOBER 12, 2018

Though I was one of the presenters , my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. She facilitates the “Communication Nation” group on Facebook.

Conference 109

Conference Internal International Storytelling 109

Onclusive

NOVEMBER 8, 2023

In addition to vetting and landing those opportunities, the PR professional is also responsible for leading the creation of accompanying presentation decks and talking points, and working with the speaker to ensure they’re comfortable. Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. They’ve also presented the passenger with the oldest coin or the most broken down briefcase a gift card. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community.

Airlines 120

Airlines Storytelling Local Travel 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.” Top tactics in PR and comms.

Survey 140

Survey Measurement Public Affairs Storytelling 140

Business Wire

JUNE 28, 2017

Utilize the latest storytelling tools, such as interactive photos and videos. 4/ Think like a journalist - Present your message in a journalistic format. Choose the community you want to reach and craft messages adapted to its members. 3/ Be creative - Innovate when preparing your news release.

Mobile 153

Mobile SEO Web Training 153

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

PR Job Coach

JANUARY 5, 2015

PR professionals advocate not just for their organizations but also for their organization’s constituents and stakeholders, which adds the important role of presenting the stakeholders interests and views to management.

Publicity 100

Publicity Enterprise Government Storytelling 100

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. FIR Network).

Survey 150

Survey Communications Measurement Internal 150

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Click To Tweet.

Brand 156

Brand Branding How To Storytelling 156

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. In fact, we might be dumber for the consumption.

Storytelling 60

Storytelling Film Interviews Print 60

Cision

APRIL 20, 2015

User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Doing so keeps our brands top of mind for months and places us at the center of our respective communities. All present a more complete picture of our brands and products or services. User-generated content (UGC). Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. It prepares you to present a powerful story that helps your audience understand your brand. All stories must have a clear beginning, middle, and end.

Pitching 93

Pitching Publicity Meeting Storytelling 93

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Rather, you should be building a community around those themes with which they identify. It’s no secret digital has changed the way we communicate.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. Nashville is a city of big dreams… And songwriting is the most elemental form of storytelling. The news doesn’t arrive in a vacuum.

Storytelling 60

Storytelling Writing Conference Radio 60

PR Job Coach

JANUARY 15, 2016

This adds the important role of presenting the stakeholder’s interests and views to management. PR professionals are strategic content developers and storytellers, helping their organizations formulate key messages that resonate with stakeholders and are coherent with the corporate culture and nature of the organization.

Storytelling 100

Storytelling Community Advertising Advertising 100

5W PR

JUNE 20, 2023

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication.

Marketing 88

Marketing How To Ethics Insurance 88

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100