Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 102

Community Communications Case Study Customer Service 102

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

FEBRUARY 12, 2025

Creating dedicated event hashtags and social media walls where all attendees can share insights and reactions builds community across both attendance types. This means designing presentations and sessions that translate effectively across both formats while maintaining high engagement levels.

Conference 78

Conference System Measurement Energy 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. Be present on key social media platforms, and post proactively. But Google rewards fresh, relevant content, so it pays to invest time in blogging, social updates, and comments on professional community sites. .

Reputation 185

Reputation SEO Web Community 185

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. The right PR helps generate demand.

Study 234

Study Course SEO B2B 234

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. The goal is to show traction early on and communicating your success to the community. Make sure the page is as attractive as it can be.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

JULY 15, 2020

It’s important now to be present on key social media platforms, and to post proactively. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.”

Reputation 221

Reputation How To SEO Guidelines 221

Shift Communications

DECEMBER 14, 2022

Heath: Everyone has a product, an app, some sort of technology. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle. Citrix is an incredible company with these incredible technologies. But my belief is you never present anything that you don’t want to make.

Community 78

Community B2B Social Media Video 78

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Now you may say, “But, I’m already learning online and through social media every day.”

Reddit 236

Reddit YouTube Google Course 236

ImPRessions - Crenshaw Communications

MAY 11, 2022

Presented by Twitter, the Association of National Advertisers’ annual conference focuses on topics such as brand management, purpose, brand activation and more. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year. ANA Brand Masters.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 179

Media Relations Media Print Software 179

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. One of the dangers of last year was that people started to lose their faith in technology.

Technology 127

Technology Policies Government Community 127

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Understand the Present – Where is your brand now? Will these still be present in the next five years? Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” How is your local government benefitting the community? Your overarching strategy is to present a story about your organization that a reporter will want to cover (the trusty news hook). If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MARCH 27, 2018

If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Look into colleges, not-for-profits and community organizations to start. And even if you’ve missed deadlines, get on the cancellation list.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Deirdre Breakenridge

SEPTEMBER 21, 2015

This new model, launched on September 15, presents the entire spectrum of how people and organizations communicate and build relationships with their stakeholders in a visual, easy-to-comprehend way. This provides a roadmap for organizations to easily develop a holistic PR program with varying types of communications elements.

Publicity 150

Publicity Corporate Tools Agency 150

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans. Your expertise has never been more in demand.

Publicity 199

Publicity Government Employee Crisis 199

Flack's Revenge

JUNE 6, 2018

Our friends at Jerusalem Venture Partners (JVP), an internationally renowned venture capital fund based in Israel, hosted a meetup, where I led a session about the art of PR for the Jerusalem tech community and its startups. You can get a copy of the presentation here.

Media 168

Media Transportation Enterprise Course 168

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Shift Communications

MARCH 27, 2015

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Against this backdrop, and with our HQ here in Massachusetts, the conversation that took place at the Massachusetts Technology Leadership Council in mid-March was of special interest. of the technology IPOs (6).

Technology 60

Technology Local Transportation Leadership 60

Melissa Agnes

FEBRUARY 3, 2015

Crisis communication is all about, you guessed it, communication! The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. The crisis communications landscape has changed. Step 2: Understand your stakeholders.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 153

Mobile SEO Web Training 153

wiredPRworks

FEBRUARY 15, 2021

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Barbara Rozgonyi is now an eSpeakers.com Certified Virtual Presenter. Celebrating 15 Years as a Virtual Presenter “In 2005, I started presenting teleseminars and I created a video marketing course.

Meeting 52

Meeting Creativity Internal International 52

Stern + Associates

OCTOBER 4, 2022

I’ve been given a wonderful opportunity to contribute to the mission of the NJ Commission for the Blind and Visually Impaired, presenting a program of best interviewing tips to the community they serve. Especially in a world where adaptive technologies and accommodating people existed. The Statistics.

Groups 118

Groups Technology Interviews Employee 118

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How does PR’s use of gAI compare to marketing? Top challenges facing PR.

Survey 179

Survey Software B2B Pitching 179

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Big PR Results Start Small, Scale with Technology. Technology scales influencer efforts. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Agency teams also track campaign performance, measuring ROI and presenting analytics.

Trends 149

Trends Fashion Video YouTube 149

Shift Communications

SEPTEMBER 28, 2017

Get in front of your audience frequently with effective marketing and communications, and get in front of as large of a part of an audience as you possibly can. Be present and ubiquitous, and the impact you have on your audience should significantly increase. Vice President, Marketing Technology. Christopher S.

Social Media 122

Social Media Media Groups Mobile 122

Reputation Us

JUNE 15, 2022

On a larger scale, the pandemic and Russia’s invasion of Ukraine have presented the world with significant set-backs. Challenges with digital tools and technology (60%). community, partners, media, social influencers). Shortage of qualified workers (62%). See more findings in the chart below.)

Reputation 146

Reputation Nonprofit Crisis Training 146

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. It gives them an opportunity to present their content as a “walled garden” that is high quality and brand-safe by comparison.

YouTube 130

YouTube Branding Brand Comparison 130

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Track: Technology / Social Media. Track: Technology / Social Media. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

JUNE 27, 2020

Several surveys offer a glimpse into the collective thinking of the public relations community – and that’s the theme for this week’s Unscripted Marketing Links (UML). The UML is an occasional series on Saturday, I review three links, summarize the findings, wrap them insight, and present them here for your perusal.

Study 139

Study Publicity Survey Internal 139

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. PR technology. (Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>>

Survey 144

Survey Measurement Public Affairs Storytelling 144

Deirdre Breakenridge

JULY 22, 2019

Use images that evoke memories and emotions and that show they understand who I am; through this understanding, you can present powerful words and photos. Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change.

Social Media 177

Social Media Media Interviews Instagram 177