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Tips for Getting your Tech News Covered in China

Flack's Revenge

Traditional Chinese characters are used in Hong Kong, Macau, Taiwan and most overseas Chinese communities, while the simplified Chinese characters are used in mainland China, Malaysia and Singapore. Journalists from print media tend to be more conservative regarding news quality. They actually care about the newsworthiness of a story.

Print 201
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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150
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Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who (hopefully) care about the community they live in. For me, that means exploring the travel section each Sunday. Now, I know the print newspaper has its downsides. I love holding the paper in my hand and reading it.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The exception may be local and hyper local print that connects directly with communities. This is a shift that was already underway as a result of Brexit.

Tourism 118
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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business. History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Support LGBTQ charities.

Consumer 100
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Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart.

Pitching 120
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102