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From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try

5W PR

The publishing industry, once dominated by traditional print media, is undergoing a significant transformation. By fostering online communities and organizing engaging events, publishers can create a loyal fanbase. Run contests related to the book’s themes, such as drawing, writing, or cosplay competitions.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201
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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 158
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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories. Keep it ethical.