Remove Community Remove Privacy Remove Software
article thumbnail

The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Takes care of its suppliers, business partners and communities.” “Comply with regulations, law, industry standards & ethical practices.” This seems obvious.

B2B 179
article thumbnail

PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. These features add to the list of AI use cases in PR software. It makes sense.

Software 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. PR educates customers and prospects.

article thumbnail

Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 173
article thumbnail

Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

” Okay, so maybe people aren’t shouting about tools and software for advertisers. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

article thumbnail

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. He called for the Silicon Valley community to address inequality and homelessness in San Francisco and backed it with millions in donated funds.

article thumbnail

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). 31% said a lack of security and privacy features, and.

Survey 115