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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” ” ~ Prof.

Writing 211
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 173
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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago.

Software 146
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Content Curation’s Last stand?

Flack's Revenge

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free?

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. It’s worth noting that Apple and Meta have a bitter history over privacy concerns. All these new industry moves could be good for the PR community in the long run.

Print 158
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Verified badges for press releases [PR Tech Sum 57]

Sword and the Script

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 91