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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131
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This Week in PR Ethics (10/20/22): Favela Tours, Virtuous Radio Hosts, and Virus Research

Ethical Voices

But my favorite is celebrating the positive, virtuous action by a radio station show host. Do they bring money to the community and break down divides, or are they dehumanizing human zoos? Sports Hub: Virtue-Based Ethics in Action – Most of the stories I highlight here are of ethical failures. Rich Shertenlieb, 98.5

Ethics 79
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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

Radio 89
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60
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Behind the Headlines With Dan Cence

Cision

I had always wanted to be a sports broadcaster when I was young (after my dreams of an NFL career were dashed due to a slow 40, height issues, lack of strength and leaping ability) so I attended Boston University as a communications student. I love to watch them play sports or go skiing with them or watch movies and hang out.

Sports 120
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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

Whether they were stuffing stress balls into 700 mailing tubes, serving as photo models or sporting mascot costumes, our sons fulfilled many roles, usually cheerfully,” Marilyn recalls. David and Marilyn met at Indiana University in Bloomington over the UPI teletype machine in the newsroom of WFIU radio. Industry contributions.

Publicity 151