Cision

APRIL 28, 2017

Initially, it was predominantly retail investor-based. Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. Depends upon information obtained from other reputable sources.

Infographics 174

Infographics Comparison Construction Retail 174

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“To strengthen relationships with customers and support sales, brands are wrapping deals and discounts in a care package of empathy,” said Dorothy Crenshaw, CEO of Crenshaw Communications. “We We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”.

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. Businesses spend millions on brand reputation and community service. It didn’t have to be that way. There’s a lot to sort out here. They hire high-powered PR agencies.

Customer Service 156

Customer Service Employee Reputation Leadership 156

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Another 20% emphasized that customers were not alone in their predicament, emphasizing words like “together” and “community.” Images reflect social distancing. – Stay strong.

Marketing 156

Marketing B2C Retail Print 156

Cision

FEBRUARY 3, 2017

Attention now being paid to visual branding, digital positioning and online communications in an unprecedented manner — within an era defined by optics, headline perception and quick read publishing. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

Creativity 120

Creativity SEO Mobile Journalism 120

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Community management. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

MaccaPR

JULY 24, 2019

Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? Fast forward a few years and now Target’s #TakePride campaign was featured on billboards, across their website and with retail items. But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. What do you think are the keys to building and protecting a brand’s reputation?

Local 120

Local Retail Newspapers Sports 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl.

B2C 120

B2C B2B Software Consumer 120

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Instead of burning up their budgets on advertising, it would be fantastic to see them invest in building their communities. Become a part of their social community.

Brand 100

Brand Branding YouTube Social Media 100

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. It is who they are and who they look to bring into their community. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

Reputation Us

SEPTEMBER 8, 2016

Credit unions value the communities they serve and love “doing good.” Every single one invests in their community and tries to tastefully promote its involvement and generate broader support for good causes. For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers.

Banking 60

Banking Marketing Financial Community 60

5W PR

JUNE 14, 2023

They can also help in creating a sense of community. Furthermore, brands can explore retail partnerships to increase distribution. Gathering feedback and testimonials from satisfied customers can further strengthen the brand’s reputation. Interactive quizzes or challenges can encourage consumer participation.

Marketing 88

Marketing Consumer Education Retail 88

Prohibition

JULY 10, 2024

Misaligning with an influencer can damage brand reputation , alienate customers, waste marketing budgets, and even result in long-term financial losses. Brand Reputation at Stake A poorly thought-out campaign can significantly damage a brands reputation, one of its most crucial assets.

Marketing 62

Marketing Fashion Financial Reputation 62

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

Rock the Status Quo

MAY 18, 2015

They also give significant credibility to the speaker and build their reputation as a sought-after expert in their industry, in exactly the same way speaking does but with a potentially larger audience. They are all viable speaking opportunities and essential ways to build visibility online. Learn how to find influencers here.)

Publicity 100

Publicity Trade Shows Google Twitter 100

Prohibition

OCTOBER 12, 2023

That’s more than just their name or logo—it’s about the beer you produce, the community you build, and your commitment to inclusivity and diversity. He’s written several books on the exploration of Public Relations and Reputation Management, we’ll be discussing about the evolution of comms.

Brand 71

Brand Branding Marketing Retail 71

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

Beyond PR

FEBRUARY 8, 2018

Social selling is a special art that brings the community of social media to online brands to help build customer relationships far before any sale is made. Develop a reputation for promoting content that engages your audience by posting articles and stories that provide actionable insight.

Brand 72

Brand Branding How To Web 72

PRSay

NOVEMBER 21, 2022

“I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building. A 120-year-old retailer, JCPenney has long had a presence in small communities across America. Comms and philanthropy both feed into that.

Leadership 60

Leadership Conference Retail Storytelling 60

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

MaccaPR

FEBRUARY 19, 2018

In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. When local social content is pushed out from a national headquarters, it too often feels distant, stiff and divorced from each market’s individuality.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

MAY 30, 2018

We wrapped an Indiegogo campaign this spring, which helped us build an initial base of pre-order customers, and plan to fully launch our online store and retail tests this summer. I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Corporate Training 106

Mindful Marketing

JUNE 5, 2021

Häagen-Dazs undoubtedly hopes its new #ThatsDazs diversity campaign will produce similar positive social and company impacts: building its brand reputation, reaching a wider audience, and connecting with younger generations. These brands retail for about $4.50, while 14 ounces of Häagen-Dazs sells for $3.79.

Consumer 65

Consumer Retail Community Company 65

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. These link building initiatives tend to pick up momentum as you execute on them for longer periods of time as the greater someone’s reputation is, the easier it is to create new relationships. Branded Strategies. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

Beyond PR

MARCH 20, 2018

It’s likely that they can find the same success by cultivating a reputation as privacy-conscious. Using marketing analytics based on one of its customer’s purchasing habits, for example, Target was able to determine that a teenage girl was pregnant, which triggered the retailer to mail coupons to her house for baby products.

Privacy 69

Privacy Brand Branding Instagram 69

Waxing UnLyrical

MARCH 11, 2016

at a retail store that the number of people who walked by window matters. That might mean reputation, sales, etc.–get Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. shonali A2, p.2 Sales matter.

Measurement 40

Measurement Meeting Comparison Banking 40

Prohibition

AUGUST 1, 2023

By knowing their audience, brands can tailor their PR campaigns to effectively communicate their message and values. Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands.

Brand 62

Brand Branding Ethics Social Media 62

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Beyond PR

APRIL 28, 2017

Initially, it was predominantly retail investor-based. Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. Depends upon information obtained from other reputable sources.

Comparison 45

Comparison Construction Study Retail 45