NewsWhip

OCTOBER 11, 2023

Popular retailer Target found themselves in trouble this year after a seemingly innocent Pride Collection drop. The company’s stock tanked and Target’s reputation followed within the conservative community, but the company stayed true to their beliefs , doubling down on their commitment to supporting the LGBTQ+ community.

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

MARCH 7, 2024

Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Bottom Line.

Instagram 63

Instagram Marketing Viral Airlines 63

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JULY 10, 2024

Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image. The brand’s lack of diversity and inclusivity angered the beauty community, as they expected better from it. Get in touch today to find out how we could help you.

Marketing 62

Marketing Fashion Financial Reputation 62

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Focus on building a community. Your content will not go viral and you shouldn’t try. Perseverance. .

Content Marketing 60

Content Marketing Branding Brand Marketing 60

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. It’s the CEO!,”

Social Media 62

Social Media Trends Viral Marketing 62

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Especially an online retailer.

Policies 94

Policies Twitter Facebook Writing 94

Cision

OCTOBER 16, 2017

So, what I tell a lot of communicators that I talked with in the market is just ask them what’s important rather than try to sell them on a set of metrics before you even kind of got that initial buy-in. Steve Barrett: We’ve all seen those go viral haven’t we? As an example. I still think it. .

Media 202

Media Storytelling Technology Data 202

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. Let’s take a look at the top nine crises of 2019 so far.

Fashion 75

Fashion Telecommunications Crisis Training 75

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Lesson #6 - Transform Your Customers into A Community. it’s her skills in self-promotion and image management that put her a cut above.”. Source: E! ).

Social Media 48

Social Media Marketing Media YouTube 48

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public.

Crisis 78

Crisis Local Facebook Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

After a video of a Comcast service rep falling asleep on a customer’s sofa while on hold with the home office went viral, It had nowhere to go but up. Although its customer service isn’t perfect, it’s nearly always innovative, and Amazon exerts an outsize influence by pushing others in retail to raise their own criteria.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Konnect Agency

JANUARY 17, 2020

Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter. Advanced, dynamic and direct ads targeted to communities and tribes. Essentially, long-term engagement is more valuable than a few upticks in likes.

Social Media 87

Social Media Trends Media Instagram 87

MaccaPR

JUNE 27, 2018

Christian faith-driven retailer Hobby Lobby and restaurant chain Chick-fil-A, for instance, seem to have accepted that their conservative political views may alienate their more liberal customers, while forging a tighter bond with their core audience of family-values shoppers. Take our hometown retailer Target, for example.

Branding 70

Branding Brand Marketing Retail 70

Masters in Communications

FEBRUARY 12, 2022

He is also understood to be the world's first book retailer whose business model was to sell books to the public. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52