PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

DECEMBER 20, 2012

One that could have a vibrant Facebook community, if they could just get to that point. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

Community 101

Community Facebook How To Web 101

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.

Instagram 109

Instagram How To Mobile Community 109

Waxing UnLyrical

AUGUST 5, 2013

To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Summer Social Media Prep for Fall Management. Successful Social Media Disengagement for Teachers. Want to be a superstar, but no time for social media?

Social Media 96

Social Media Media SEO LinkedIn 96

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

You can’t manage everything on the web, but there’s plenty that is under your own control, and the first step is to optimize all the pages you own. Create personal and business sites that you manage where possible – on all search platforms and in social media. Be present on key social media platforms, and post proactively.

Reputation 185

Reputation SEO Web Community 185

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 100

B2B Facebook Community How To 100

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

Journalism 202

Journalism Communications Survey Study 202

Flack's Revenge

NOVEMBER 10, 2016

Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. ” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow.

Facebook 184

Facebook Web Social Media Engineering 184

Melissa Agnes

SEPTEMBER 12, 2014

Help Prevent A Crisis With A Social Media Risk Analysis. It’s a great listen. Other articles worthy of your attention. 3 Important Takeaways from Emory University Hospital’s Ebola Controversy. Written by yours truly , this article discusses exactly what the title promises! Risk analyses are so important.

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Here’s why it’s more important than it’s ever been.

Journalism 185

Journalism Advertising Advertising SEO 185

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. For lots of reasons. People want to stay on platform.

Social Media 87

Social Media LinkedIn Media Analytics 87

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. How much Web traffic comes from a story about your organization? Owned Media. Landing page form completions.

Measurement 200

Measurement Analytics Google Data 200

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. The metaverse, Web 3.0,

Marketing 214

Marketing Content Marketing Social Media Employee 214

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 153

Mobile SEO Web Training 153

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. But PR itself is gaining influence, and rapidly. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Communications Conversations

DECEMBER 1, 2014

One thing they all had in common: Building the SIZE of their Facebook community by acquiring “Page Likes.” Not a huge community, but not a small one either. Let’s say your goals with Facebook are to raise awareness for your brand and to drive traffic to your corporate web site (fairly common goals, I would say).

Facebook 140

Facebook Advertising Advertising Web 140

Stephen Waddington

AUGUST 19, 2019

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information.

Web 60

Web Sports Mobile Government 60

PR Job Coach

MAY 16, 2010

Become part of social media platforms like Facebook, MySpace, Linkedin, Plaxo, Ning, etc. Take control of third party web-based databases. You can also include information on where you live or have lived, your web links, personal and professional interests, education, employers and aliases. Become an active Twitterer!

Engineering 158

Engineering How To Google Web 158

Cision

SEPTEMBER 28, 2017

As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities.

Media 230

Media Measurement Advertising Advertising 230

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 102

Social Media Ethics Trends Viral 102

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. The biggest reason social media exists is engagement. But it’s also far from easy.

Community 60

Community Tools Measurement Crisis 60

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it.

Reputation 137

Reputation Branding Brand Customer Service 137

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Social commerce.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

5W PR

DECEMBER 11, 2024

The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. This can enhance brand visibility and credibility within the gaming community. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way.

Video 78

Video Branding Brand Marketing 78

Prohibition

JANUARY 24, 2020

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. More people than ever are going to be cutting back on their social media usage so it’s really important to make sure your brand presence adds value and is meaningful and positive. Social commerce.

Social Media 62

Social Media Trends Media Instagram 62

Flack's Revenge

MAY 3, 2017

In which online communities (e.g. social channels and topics) is the influencer active? Which influencers are best positioned to bridge communities? Network science” does not roll off the tongue of the average marketer or social media manager. Can marketers use open source or low-cost or free Web tools?

Marketing 136

Marketing Data Analysis Tools 136

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide.

Small Business 213

Small Business Fashion Groups Local 213