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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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Webinar Recap: The Do’s and Don’ts of Maintaining Business Wikipedia Pages

Solo PR Pro

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. The purpose behind Wikipedia.

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Guide for International Students: How to Use Media for Studying Abroad

Deirdre Breakenridge

The pictures of foreign places are now spread all over social media. Go to social media you like the most. In there, even if you don’t follow traveling communities, you’ll notice that there are a lot of communities (publics) that share quotes of famous people along with pictures from different countries.

Study 164
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Why monitoring external factors is key to corporate reputation

Onclusive

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Money to promote the new community. It’s their online spokesperson(s).

Branding 100
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Seriality (Context Matters)

Doctor Spin

Here we go: Seriality: Context Matters Seriality is a concept that emerges from identity- and social theory, particularly in the works of philosophers like Jean-Paul Sartre and Iris Marion Young. Credit: Wikipedia.) Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g.,

Groups 52