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Why Advertising Isn’t Dead

Cision

Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic. Storytelling is the key.

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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Sports 113
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Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. How do we want to engage people in the community so in the lead up to there is excitement, there’s fun? Unlike all of the other major leagues, be it in the U.S. or globally, this organization is only 23 years old.

Sports 68
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5 Tips to Effectively Engage Generation Zers

PRSay

They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. They do not read newspapers and magazines or watch traditional television. On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019.

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5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Summer is a good time to review all existing communities and to test new applications. Making Olympic opportunities.

Sports 120
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Leveraging the 2024 Olympics for Media Attention: A Comprehensive Guide

PR for Anyone

You might partner with local gyms, schools, or community centers to celebrate and support these athletes. For example, a sports bar might promote viewing parties and special menus for different events. Community Impact : Highlight how local communities are celebrating or supporting their athletes.

Media 130
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60