Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Course Case Study 258

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” They’re part of the community. If you can’t dominate the conversation, then change it…or invent a new and narrower one. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Seamless transitions between sections ensure a compelling storytelling experience. Share it within your professional networks and online communities to amplify its reach.

Case Study 130

Case Study Study Writing How To 130

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community.

Storytelling 52

Storytelling Examples Branding Brand 52

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Steve Barrett: We’ve all seen those go viral haven’t we? It’s not just PR and communications anymore.

Media 202

Media Storytelling Technology Data 202

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Speak to your community resources, such as historical societies, libraries and newspapers. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. Professors now have a community to be a part of for social media professors. Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Embrace the power of storytelling. Expand your content. Leverage your Employees. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. You can find all posts that reference Muck Rack here.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.

Branding 71

Branding Brand Marketing Fashion 71

NewsWhip

MAY 12, 2021

And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content. Paul: I suppose in social media, we’re often thinking about the new emerging networks, communities.

Trends 78

Trends Branding Brand Reddit 78

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Film Industry Viral 85

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Branding 56

Branding Brand Instagram Social Media 56

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Course Case Study 74

Buzzstream

OCTOBER 23, 2024

And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it. How do you use storytelling to reinforce the connection to the brand? That stuff does matter.

SEO 62

SEO Study Branding Brand 62

Sword and the Script

MARCH 22, 2016

In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. Marketers think in terms of findability, sharability and virality. The advertising pitch today has transition to a talk about storytelling. Profitability and PR Pricing Evolution.

Survey 60

Survey System Small Business Trends 60

Karen Freberg

OCTOBER 18, 2018

Along with digital literacy and fluency, here’s what they proposed here: Storytelling fluency : able to analyze and create a message that accounts for accordances of medium, audience diversity. We have to embrace storytelling across mediums. . This was by far one of my favorites. One Button Studio User. .

Education 56

Education Creativity Video Tools 56

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. This will bring clarity to users scrolling through their feeds and stopping on your video, driving both awareness and engagement.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.

Fashion 255

Fashion Reputation Social Media Branding 255

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. This spread of FOMO has only been made worse by the distortion of what is newsworthy.

Policies 120

Policies International Internal Public Affairs 120

NewsWhip

JUNE 23, 2021

So, whether it’s the political, the regulatory, the legal, the community, the media aspect, you have to be thinking about where there’s tools and technology and analytics that line up with each of those segments so that we can really have a comprehensive view of the situation around a particular project. You can just happen.

Data 78

Data Media Energy Analytics 78

5W PR

JUNE 12, 2023

They also foster a sense of community and inspire others to embark on their own journeys. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. This effectively turns them into brand advocates.

Tourism 88

Tourism Social Media Travel Media 88

PRSay

FEBRUARY 4, 2021

The clip went viral and Ocean Spray responded by giving the man a new pickup truck. We embrace storytelling and silliness.”. There is a diverse community all over the platform for any niche that you can possibly imagine.”. 28 webinar hosted by PRSA’s Dallas Chapter. “We We embrace creativity.

Branding 179

Branding Brand Film Viral 179

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Social Media Today – This online community portal published by a Washington, D.C.-based

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. Our team at Landis Communications has gathered some of the most impactful PR moments from 2024.

Tourism 52

Tourism Travel Creativity Community 52

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Chris Lynch: We’re often asked how the PR community is doing? Brian Braiker: Be informed by the data but not slaves to it.

Report 225

Report Media Advertising Advertising 225