PRSay

JANUARY 20, 2025

As communicators, storytelling is our most powerful tool. Whether were building campaigns, pitching stories or crafting executive speeches, centering peoples lived experiencesespecially those from marginalized communities can drive social change and shift perceptions.

Communications 147

Communications Leadership Storytelling Ethics 147

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community.

Analysis 173

Analysis Tools SMB Software 173

Agility PR Solutions

OCTOBER 29, 2023

In the dynamic world of business, community advocacy has emerged as a powerful tool for enhancing brand reputation. This approach, which involves actively promoting the interests of the community in which a business operates, can significantly bolster a brand’s image, visibility, and trustworthiness.

Community 117

Community Reputation Brand Branding 117

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The real power comes from connecting these tools into a cohesive workflow. Start by auditing your current martech stack and UGC capabilities.

System 99

System Tools Policies Measurement 99

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Where do you go to learn about your favorite tools, apps, and resources?

How To 44

How To Resources Infographics Tools 44

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

Deirdre Breakenridge

NOVEMBER 11, 2014

What are some best practices for developing a communications campaign on a limited budget? What are the best tools for measuring success on social media? Account executives participating in PRoBono have 18 hours to conceptualize, develop, and present a complete communications campaign. What analytics do you measure?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. All we need to do is understand how to use the tools we have at our disposal for our work.

Storytelling 329

Storytelling SEO Community Insurance 329

Contently - Strategy

AUGUST 16, 2024

What B2B companies are successfully building their brands using LinkedIn’s organic and paid marketing tools? And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., What are your top resources and tools to stay updated with the field? Please come join the #PRStudChat community for a dynamic discussion on learning and education. Education and learning, they are critical to life success. . And much more.

Education 322

Education Community Course LinkedIn 322

Onclusive

SEPTEMBER 27, 2021

However, given millions of new daily posts out there, it’s challenging to stay on top of this without a tool that can sort through it all and deliver actionable insights and recommendations in minutes. Learn more about Onclusive’s Social Listening or start your free trial today.

Social Media 369

Social Media Media Enterprise Viral 369

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Propel is often on my list of recommended tools PR folks should check out. New media monitoring tool: AlphaMetricx There’s a new kid on the media monitoring block: AlphaMetricx.

Software 176

Software Measurement B2B Training 176

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Agility PR Solutions

FEBRUARY 21, 2024

Whether you’re building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to have a strategy to market and build a community around your new product. […] The post 8 comms tips for building a community around your blockchain project appeared first on Agility PR Solutions.

Community 105

Community Web Technology Tools 105

Stern + Associates

FEBRUARY 20, 2023

The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes. How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities?

Local 118

Local Community Ethics Education 118

Remote PR Jobs

MARCH 26, 2025

Beyond networking, these associations provide professional development opportunities focused on PR strategy, crisis communications, media strategy, and reputation managementessential skills for any freelancer looking to stand out.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

Onclusive

MARCH 21, 2018

Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. UGC encourages interaction and fosters a sense of community among travelers. Use social listening tools to track mentions and relevant keywords.

Travel 78

Travel Marketing Privacy Community 78

Deirdre Breakenridge

OCTOBER 23, 2018

The hashtag is one of the most powerful tools you can use on Twitter. Popular hashtags within the scientific community include #scicomm, #iamscicomm, #livingbreathingscientist, #iamascientist, and #womeninSTEM. DO be an engaged part of the #scicomm community. DO use the power of the #hashtag. Know some trending hashtags.

Twitter 347

Twitter Social Media Conference Community 347

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Most sentiment analysis tools (both paid and free) work in a similar manner. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Their goal is to underscore the need for security personnel while building a high level of trust among chief security officers and tracking the tools and techniques they need to make smart decisions. It’s also a good forum for discussion of trends, tools, and hot topics. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Journalism Trends Resources 296

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Social Media & Community Management. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. It will revive contextual advertising and give rise to new data targeting tools. The post 6 Trends That Will Affect PR In 2022 appeared first on Crenshaw Communications. But in 2022, employee engagement will be the new recruitment.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns.

Social Media 109

Social Media Brand Branding Crisis Management 109

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. If youre a parent with a child struggling with math, this is a great tool as well.

Google 157

Google Course Survey YouTube 157

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. ” Tools like Google Keyword Planner help identify high-value local search terms. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

PRSay

NOVEMBER 25, 2024

LinkedIn is a primary recruitment tool. Businesses of all types hire interns for strategic communications, social media and public relations. Polish your materials using AI tools, but personalize each version, and save it as “FirstLastName.” Maximize LinkedIn. Create your own opportunities. ” Volunteer.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Reputation Us

MARCH 17, 2025

Each deployed tool and its results are given a respective RHS, with a cumulative/total RHS assigned to an organizations overall reputational health.

Reputation 78

Reputation Technology Government Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Helps build a community around common topics or interests . Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why. Paid vs. organic social.

Social Media 344

Social Media Media B2B Leadership 344

Prohibition

JANUARY 21, 2025

From Metas decision to keep community notes off paid ads to Instagrams new tool for testing content with fresh audiences, theres plenty to unpack. The removal of fact checkers and introduction of community notes has caused some concern, however is likely not going to change anything from an advertising perspective.

Community 62

Community Tools Strategy LinkedIn 62

Contently - Strategy

OCTOBER 29, 2024

Encouraging more engagement from your community When it comes to customer-generated content, especially for niche or B2B brands, the key is to find organic ways to encourage your audience to participate in UGC in a way that is also helpful to them. The IBM Data Science Community is one of the best user-generated content examples.

B2B 98

B2B Brand Branding Case Study 98

5W PR

DECEMBER 23, 2024

Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S.

Conference 304

Conference B2B Case Study Content Marketing 304

Prowly

MARCH 4, 2025

You can also use tools like Prowly to ensure the email aligns with your press release, along with tailor-made subject lines designed to increase open rates. With the growing presence of AI tools in our industry, it's essential to adopt an AI Code of Conduct policy to set the standards and expectations for PR pros and clients alike.

Trends 104

Trends Reddit Pitching Data 104