article thumbnail

Communicators Discuss Challenges for the Asian American & Pacific Islander Community

PRSay

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began.

Community 160
article thumbnail

Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By reducing the weight of packaging materials, distilleries can lower transportation emissions and conserve resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes.

article thumbnail

Thriving as a Female CEO in a Male-Dominated Industry with Kristina Bouweiri

PR for Anyone

Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. But just like the rest of us, she didn’t start at the top. Find us on

article thumbnail

How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

article thumbnail

Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Disabled Sports USA, a leading advocacy organization, partners with ski resorts nationwide to support adaptive sports programs.

article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

you will obviously need to arrange transportation. Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Make every step as painless as possible.

Media 294