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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Ethical Sourcing and Local Partnerships By sourcing ingredients locally, distilleries can reduce their carbon footprint associated with transportation and support local economies. By reducing the weight of packaging materials, distilleries can lower transportation emissions and conserve resources.

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Thriving as a Female CEO in a Male-Dominated Industry with Kristina Bouweiri

PR for Anyone

Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. But just like the rest of us, she didn’t start at the top. Find us on

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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

you will obviously need to arrange transportation. Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Make every step as painless as possible.

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. Disabled Sports USA, a leading advocacy organization, partners with ski resorts nationwide to support adaptive sports programs.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

We can understand how Facebook and Twitter conversations can represent different parts of the community. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can use it to measure and evaluate our success. Wearables have only just started to impact us.

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Casino Content Marketing: Engaging Gamblers Online and Offline

5W PR

Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community. Partnerships with hotels, restaurants, and transportation services can offer bundled deals and exclusive perks to customers.