Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR for Anyone

SEPTEMBER 20, 2023

This experience inspired Kay to write her best-selling book called “MemoryBanc® Your Workbook for Organizing Life” She is also a professional money manager who helps families manage cash flow, bill payments, and protect against fraud. Find us on

Banking 264

Banking YouTube Instagram LinkedIn 264

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. It’s about your community. Next on your list should be to build a community and involve them in your social media efforts. Start the conversation and let your community take the lead. Let your community talk about your brand.

Branding 256

Branding Brand Social Media Employee 256

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

Twitter Branding Brand Customer Service 120

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

Mobile 120

Mobile Community Blogging Publicity 120

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 211

Writing Communications Marketing B2B 211

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. I’m writing a book on influencer marketing so part of it is R&D.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

Melissa Agnes

JUNE 19, 2014

Since the podcast on “ doing crisis communications right “, with Captain Chris Hsiung and Shino Tanaka, aired last week, I’ve received some really great follow up questions from listeners. Q: How do you communicate with those people in your community who do not have the means or refuse to use social media?

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Deirdre Breakenridge

DECEMBER 6, 2016

As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica Lawlor, President & CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Conduct thorough research into their readership, editorial focus, and writing style. Understand their preferred communication channels and engagement styles.

How To 78

How To Media Case Study Technology 78

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Deirdre Breakenridge

JULY 22, 2019

There are approximately 6,000 tweets shared every second on Twitter. Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change. Harness a particular social media platform whether you’re strong at Instagram, Twitter or Facebook Live.

Social Media 177

Social Media Media Interviews Instagram 177

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Increasing brand awareness starts with building strong communities. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. About 39 percent of journalists fall into this category.

Social Media 247

Social Media How To Media Journalism 247

Deirdre Breakenridge

DECEMBER 4, 2018

Using photos and effective hashtags can help your audience find custom stories, but writing the right caption that tells a story is key! Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics. Trust but verify.

Analysis 173

Analysis Tools SMB Software 173

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. Find him being his most authentic self on Twitter: @abrothanamedCed. He writes the monthly D&I Explained column for Strategies & Tactics. Photo credit: lvcandy.

Transportation 184

Transportation Banking Journalism System 184

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Don’t forget to write down your weekly and monthly results and progress. So don’t treat it lightly, write it down, all of it. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR.

Customer Service 150

Customer Service Meeting Community Conference 150

Waxing UnLyrical

SEPTEMBER 13, 2013

Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Twitter and LinkedIn are great ways to get introduced to gatekeepers. Twitter is a great platform to find and connect with gatekeepers. Do you have a great community building strategy?

Strategy 108

Strategy Twitter Pitching Community 108

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Brandwatch renews with Twitter. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 179

Survey Software B2B Pitching 179

Rock the Status Quo

DECEMBER 2, 2014

I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. If I responded “yes,” I’d have no time to do client work, write or do other things that pay the bills and keep our home nice and warm in the winter.

Pitching 157

Pitching Twitter Print Software 157

PR for Anyone

OCTOBER 8, 2024

Elyce also talks about the process of writing her upcoming book, which captures the journey of building two successful brands. She discusses how the new company has grown, how she incorporates vintage-inspired designs with modern sensibilities, and what’s next for the Frances Valentine brand. Find us on

Fashion 130

Fashion Instagram LinkedIn YouTube 130

PRSay

JULY 14, 2020

Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Even communications-based organizations like social media giants Facebook and Twitter are grappling with issues around transparency.

System 158

System Community Social Media Employee 158

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Deirdre Breakenridge

MARCH 7, 2016

With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. You should write a cover letter, but make it short and be sure to include the information that you are not going to find in your resume. He did his homework and was an easy candidate to hire.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 144

Blogging Software B2B Survey 144

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

MAY 13, 2016

And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. Short pitches, that are focused and understand the topics that I write about. You can find him on Twitter and Instagram. Do your homework.

Pitching 120

Pitching How To Sports Web 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. Write them down. If it helps, write down each win you achieved at the end of the week. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR. Connect with her on Twitter.

How To 164

How To Energy Community Writing 164

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. You’ve decided your audience is mostly on podcasts and Twitter, for example. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast. Measure your results.

Film 120

Film Content Marketing Analytics Twitter 120

Stephen Waddington

JANUARY 31, 2019

You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. The community that once coalesced around backlinks and comments has gone. Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale.

SEO 113

SEO Blogging LinkedIn Community 113

Deirdre Breakenridge

MARCH 2, 2015

One of the things I have always cherished about writing is the ability to convey a story or thought. Develop a community. We needed to develop a community that was inspirational and empowering. branding communities empowerment lioness magazine natasha clark PR promotion Relationships Women'

Enterprise 150

Enterprise Community Education Radio 150