Cision

APRIL 10, 2015

Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. We’ve got three reasons why you should build up your niche community: 1. To build a community of advocates, it helps to know how your company fits in with local interests.

Community 120

Community Local Pitching Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Helps build a community around common topics or interests . Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags. This could be webinar registrants or people who have actively engaged with brand content.

Social Media 344

Social Media Media B2B Leadership 344

Contently - Strategy

AUGUST 16, 2024

And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. While LinkedIn offers a wide range of B2B marketing tools and features, at its core, it’s still an online community, and GE hasn’t forgotten that. Not only does this attract top talent, it also humanizes its brand.

LinkedIn 95

LinkedIn Examples Brand Branding 95

5W PR

NOVEMBER 18, 2024

Create tutorials, webinars, and blog posts to help customers learn how to use the product effectively. Community Building Creating a sense of community can strengthen customer relationships and improve retention. Host webinars, meetups, or conferences to unite customers and foster community.

Marketing 78

Marketing Knowledge Base Case Study Community 78

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Organize events or workshops that bring customers together and foster a sense of community.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use

Product Launch 78

Product Launch B2B Industry Case Study 78

Reputation Us

JANUARY 11, 2022

10:30 am PT Casey Boggs, president and chief reputation officer of ReputationUs will present a FREE webinar for Oregon Nonprofits who are members of the Nonprofit Association of Oregon. WEBINAR DETAILS. A link to access this webinar will be provided in the registration confirmation e-mail. Register HERE. FREE for NAO Members.

Nonprofit 103

Nonprofit Reputation Crisis Community 103

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It’s also a great place for webinars and other free educational content! TechRepublic serves as the ultimate professional resource and community for members of the IT sector, from CEOs, to IT professionals and everyone whose job requires making decisions about technology. Bleeping Computer. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Journalism Trends Resources 296

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Webinars and Podcasts: Host webinars or podcasts to discuss PR topics, interview industry experts, and provide actionable tips.

Case Study 227

Case Study Conference Local Trade Shows 227

The Proactive Report

JUNE 7, 2014

A community of loyal and engaged fans is considered to be a valuable asset. Generally speaking stats show that images get the best response, but it’s best to do your own analysis so you know you are hitting the right content for your community of fans. This is how fresh the post and the content is.

Facebook 262

Facebook Training Analysis Community 262

Reputation Us

JANUARY 23, 2025

This reflects the overall sentiments of their executive team, staff, customers, communities, vendors and online communities. Boggs will showcase how to use content creation (articles, podcasts, webinars) and speaking engagements to enhance reputation. The post Talkin’ Reputation. appeared first on ReputationUs.

Reputation 78

Reputation Crisis Insurance Insurance 78

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Below are some of the key insights from the webinar.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

5W PR

AUGUST 6, 2024

Proactive strategies such as hosting webinars or sharing clear statements can be used to dispel myths and clarify any confusing information. Humanizing the experience Furthermore, humanizing the entire healthcare experience can create a better sense of connection and empathy within a community.

Healthcare 78

Healthcare Community Education Social Media 78

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. It’s also unlikely that low webinar attendance is due to the abstract. The whole point of your talk or webinar is to leave the audience smarter. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

5W PR

AUGUST 30, 2024

A recent webinar hosted by AICorespot, featuring Ashley Barton, Senior Vice President & Group Director of 5WPR’s Lifestyle & Multicultural division, brought together experts to discuss how these advancements are shaping the future of PR. You can watch the complete webinar for yourself here.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

Onclusive

AUGUST 9, 2021

Webinars, podcasts, online conferences and other digital format events have a tremendous reach and we expect them to continue to be important well beyond 2021. Social Media & Community Management. With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

OCTOBER 16, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Several webinar speakers said that political differences don’t have to cause breakdowns in civility.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

OCTOBER 8, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. This year’s theme is “Transforming the Landscape.”

Education 211

Education Writing Leadership Resources 211

PRSay

JUNE 5, 2020

Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. If you’re white, go educate yourself.”.

Employee 218

Employee Leadership System Education 218

PRSay

JUNE 4, 2024

For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.

Government 209

Government Employee Insurance Insurance 209

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. ET today for the webinar Managing Communication Challenges.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. “Pick one differentiating facet of your brand and focus on it consistently.”. Jay Baer, Founder & CEO, Convince & Convert. Duncan Alney, CEO, Firebelly Marketing.

Brand 246

Brand Branding eBook Leadership 246

PRSay

MAY 26, 2021

“A lot of the different minority groups — Black, Hispanic, Asian — have been trying to take the bull by the horns and do everything themselves, rather than collaborate” to create unity, said Scott Shirai, APR, Fellow PRSA , who moderated the webinar. A melting pot of people took to the streets to raise their voices. “We

Communications 172

Communications Groups Community Training 172

PRSay

MAY 27, 2022

A Military and Veterans Community where those interested in joining can create an open dialogue for engagement to engage can do so. You can find this community online within the MyPRSA member section through this link. We are building this community through the PRSA Military and Veterans Task Force.

Public Affairs 164

Public Affairs Case Study Community Leadership 164

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. Your community is the jewel in social PR’s crown. To keep it sparkling, spend time building, educating and nurturing your community. But too many run into the same problem too often. What’s holding them back?

Tourism 149

Tourism Community Data Tools 149

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. Webinar: A new normal for PR, or the same old tricks?

Survey 159

Survey Policies Community Crisis 159

Prowly

MARCH 4, 2025

2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations. People on these platforms can be unhingedboth positively and negatively.

Trends 104

Trends Reddit Pitching Data 104

Landis PR

FEBRUARY 20, 2024

You probably don’t think about sponsored support groups, school educational campaigns or recruiting efforts…but these are all community relations efforts that are vital components to any integrated communications program in healthcare. AND, they provide an important service to the community.

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Melissa Agnes

MARCH 12, 2020

Yesterday, I attended a (free) COVID-19 Crisis Ready Webinar hosted by Melissa Agnes, where she discussed the impact of the Coronavirus on businesses and what we can be doing to minimize the risk to our companies. If you weren’t able to attend the webinar, I highly suggest listening to the replay. Bridget. . Click here to gain access.

Crisis 130

Crisis Crisis Management Tourism Resources 130

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off?

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. Brands that can authentically communicate their values and commitments in these areas are more likely to connect with consumers and build loyalty.

How To 195

How To Consumer Social Media Community 195

Landis PR

JANUARY 28, 2025

Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring. Tip: Use video testimonials to create a more immersive and relatable experience.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives. Build a community. Companies can livestream product how-to demos, webinars, events, company tours, or crowdsourcing of tips and ideas.

B2B 170

B2B Social Media Media Education 170