Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. The post Getting Exposure for Israeli Companies appeared first on. Highlighting Strengths Many […]. Highlighting Strengths Many […].

Company 195

Company Consumer Marketing Strategy 195

Ronn Torossian

OCTOBER 19, 2023

When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted. Effective tourism crisis management and crisis communication strategies are essential to manage these […] The post Effective Crisis Communications Strategies for Travel and Tourism Companies appeared first on.

Tourism 195

Tourism Crisis Communications Travel Crisis 195

Ronn Torossian

JUNE 23, 2022

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. The post Public Relations and Multicultural Companies appeared first on. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time.

Company 195

Company Publicity Strategy Marketing 195

Ronn Torossian

APRIL 18, 2022

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. The post Top Instagram Challenges for Companies appeared first on. This creates a number of different challenges for many businesses, such as choosing the […].

Instagram 195

Instagram Company Social Media Trends 195

Ronn Torossian

JULY 13, 2022

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it needs to go about utilizing the information that’s being generated.

Analytics 195

Analytics Company Data Marketing 195

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Company 195

Company Strategy Technology Consumer 195

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

Mindful Marketing

SEPTEMBER 1, 2024

Any trend of people buying less is troubling for many consumer-dependent companies, but it’s a great opportunity for firms to consider how they might diversify their goods portfolios and better meet consumers’ intangible needs. Companies obviously need product sales in order to bring in revenue and earn income.

Company 91

Company Consumer Banking Course 91

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The pandemic has affected companies in the […]. The post Social Media Strategies for Financial Services Companies appeared first on.

Financial 195

Financial Social Media Company Strategy 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

B2B 156

B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. The post Top Newsletters For PR Teams At High-Growth Companies appeared first on Crenshaw Communications. Social Media Examiner provides the latest stories as well as tips that thousands of readers take to heart every day.

Company 203

Company Case Study Trends Crisis Management 203

Business Wire

APRIL 19, 2023

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months.

Company 327

Company Blogging Marketing Employee 327

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Ronn Torossian

FEBRUARY 24, 2022

Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on. In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers.

B2B 195

B2B Company B2C Consumer 195

Ronn Torossian

JULY 7, 2022

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. The post What Companies Need to do After Generating Media Coverage appeared first on.

Company 195

Company Media Strategy Publicity 195

Ronn Torossian

AUGUST 23, 2022

To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. The post Why is PR Crucial for Food and Beverage Companies? The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs.

Company 195

Company International Internal Consumer 195

Business Wire

JANUARY 11, 2022

Matt Rubel : Chairman, Executive Board of MidOcean portfolio company, KidKraft, and Presidential Appointee to the House Advisory Council on Trade Policy Negotiation. Niccolo de Masi : CEO of dMY Technology, de Masi has overseen 25 mergers and acquisitions and has raised billions in equity to support public and private companies he’s led.

Company 307

Company Publicity Communications Blogging 307

Axia PR

JUNE 11, 2024

As a company desiring news coverage, what are you to do? Your company needs to build relationships with the right reporters and be helpful instead of irritating or spammy. Here are six tips to help ensure reporters don’t hate your company.

Pitching 133

Pitching Report Company How To 133

Axia PR

JUNE 19, 2024

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires.

Company 126

Company Employee Consumer Product Launch 126

Agility PR Solutions

MAY 14, 2024

How strong is your agency’s company culture? That’s why so many organizations emphasize company culture. If you’re reading this, you may be concerned that your […] The post 9 ways to improve your agency’s company culture appeared first on Agility PR Solutions. A negative culture has the opposite effect.

Company 110

Company Employee Agency Publicity 110

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Identifying influencers AI can pinpoint social media influencers relevant to a company’s target audience and industry. It’s imperative for tech companies to focus on crafting compelling narratives that emphasize the impact.

Technology 127

Technology Trends Company Storytelling 127

Agility PR Solutions

JUNE 10, 2024

Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent.

Company 114

Company Employee Leadership Reputation 114

Bianchi Biz Blog

NOVEMBER 14, 2024

And while this festive time of year may bring thoughts of time spent outside of the workplace to revel and recharge with family and friends, for many it also brings an annual tradition within the workplace – the company / office holiday party. If you speak at your company’s holiday party this year, let us know how it goes!

Company 70

Company How To Employee Analysis 70

Sword and the Script

AUGUST 27, 2024

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. He’s right of course. appeared first on Sword and the Script.

B2B 98

B2B Company Software Consumer 98

Agility PR Solutions

AUGUST 25, 2022

This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […]. All organizations need to have good public relations.

Company 164

Company Publicity 164

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. A recent survey by LinkedIn and Edelman revealed that nearly 90% of B2B decision-makers are receptive to outreach from companies known for high-quality thought leadership. People are easier to remember and relate to than company names.

Company 118

Company Branding Brand Conference 118

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 117

Software B2B Company Marketing 117

5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

Company 78

Company Publicity Financial Crisis Communications 78