article thumbnail

Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

article thumbnail

How companies survive crises through  capability and character

Wadds Inc.

Successful companies understand that their reputation is built on what they do and how they do it. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. What makes some organisations resilient in crises while others struggle to recover?

Company 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are B2B SaaS companies engaged in their own version of shrinkflation?

Sword and the Script

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. He’s right of course. appeared first on Sword and the Script.

B2B 103
article thumbnail

Cybersecurity for online reputation: Steps to safeguard your company in 2025

Agility PR Solutions

Even a single strike can leave your data exposed, which could result in financial losses, identity theft, compliance […] The post Cybersecurity for online reputation: Steps to safeguard your company in 2025 appeared first on Agility PR Solutions.

article thumbnail

The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics.

article thumbnail

The power and pitfalls of crisis PR: How companies can navigate public relations disasters

Agility PR Solutions

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster.

Crisis 94
article thumbnail

Financial PR done well for small-cap companies: Strategies for building trust, transparency, and growth

Agility PR Solutions

In the fast-paced, high-risk world of small-cap companies, effective financial public relations can be a game-changer. For small-cap companies, whose market value may […] The post Financial PR done well for small-cap companies: Strategies for building trust, transparency, and growth first appeared on Agility PR Solutions.

Financial 100
article thumbnail

How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

article thumbnail

Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.

article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28.

article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media.

article thumbnail

2022 Media Database Buyer’s Guide

Access your copy today and learn: Why your company needs a media database. Cision has created the go-to guide for those who are hunting for a new media database. Key features and capabilities to look for in your database. Questions to ask during the evaluation process. Advice for earning adoption approval from the C-Suite.

article thumbnail

The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. What a few years it’s been for Public Relations.