Business Wire

APRIL 19, 2023

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months.

Company 327

Company Blogging Marketing Employee 327

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. The post Top Newsletters For PR Teams At High-Growth Companies appeared first on Crenshaw Communications. Social Media Examiner provides the latest stories as well as tips that thousands of readers take to heart every day.

Company 203

Company Case Study Trends Crisis Management 203

Business Wire

JUNE 29, 2021

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). SPACs are shell companies organized by sponsors and structured to move to IPO and a subsequent merger with, or acquisition of, an existing operating company within 24 months. However, SPAC issuances often come with communications challenges.

Communications 473

Communications Blogging Company Marketing 473

Business Wire

JANUARY 22, 2021

For many companies, this provides exciting opportunities to enter into new markets faster than ever before. For a company without existing relationships or translation capabilities, success might be limited. But increasing brand visibility in unfamiliar markets is not always easy.

International 521

International Internal Blogging Local 521

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

for three days for the return of our annual company staff retreat. Sessions covered practical matters like how to get a fast start on a new account, time management, acting as a strategic partner for clients, crafting the perfect media pitch, and a state-of-the-company from our CEO Dorothy.

Travel 318

Travel Training Pitching Course 318

Business Wire

NOVEMBER 26, 2024

Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

Automotive 402

Automotive Trade Shows Healthcare How To 402

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap.

Privacy 434

Privacy Case Study Advertising Advertising 434

Agility PR Solutions

NOVEMBER 20, 2024

Even a single strike can leave your data exposed, which could result in financial losses, identity theft, compliance […] The post Cybersecurity for online reputation: Steps to safeguard your company in 2025 appeared first on Agility PR Solutions.

Reputation 97

Reputation Company Financial Data 97

Business Wire

OCTOBER 26, 2023

And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?

Blogging 478

Blogging Branding Brand Trends 478

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. We have all heard the saying “high risk, high reward.”

Storytelling 404

Storytelling Blogging Employee Industry 404

Agility PR Solutions

DECEMBER 18, 2024

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster.

Crisis 78

Crisis Company Publicity Corporate 78

Business Wire

JULY 21, 2021

Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power.

Corporate 458

Corporate Blogging Government Company 458

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. . They are easy resources for listeners to reference as they are starting their own company or need inspiration on what they can do to propel an idea into a successful business. How I Built This . This Week in StartUps.

Agency 401

Agency Interviews Education Television 401

Ronn Torossian

NOVEMBER 11, 2021

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to develop a digital PR strategy, chances are that all of the objectives have already been detailed. Most […].

Digital PR 378

Digital PR Strategy Company Agency 378

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun. But for us they’re a tried-and-true way to showcase what our client companies can do.

Case Study 390

Case Study B2B Study Interviews 390

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

Ronn Torossian

NOVEMBER 25, 2022

However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […]. A lot of business owners decide to manage the reputation and image of their brands by themselves.

Reputation 370

Reputation Branding Brand Consumer 370

Ronn Torossian

NOVEMBER 10, 2022

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.

Branding 370

Branding Brand Company Strategy 370

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Ask yourself the following questions : Is my company or client involved in philanthropy or community work? Have they adopted strong diversity or ESG initiatives? By exploring social or personal initiatives, you create more opportunities.

B2B 366

B2B Media Pitching Leadership 366

Business Wire

APRIL 21, 2021

Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%).

Survey 441

Survey Infographics Media Pitching 441

Ronn Torossian

FEBRUARY 23, 2022

After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government. Company Response Cathay Pacific’s chairman, […]. The post PR Crisis Lessons from Cathay Pacific appeared first on.

Crisis 367

Crisis Airlines Government Employee 367

Ronn Torossian

OCTOBER 15, 2023

Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Effective communication and positive brand perception are crucial for success in the business world.

Reputation 417

Reputation Tools Company Branding 417

Business Wire

OCTOBER 4, 2021

For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines.

Blogging 426

Blogging Customer Service Engineering Technology 426

Business Wire

OCTOBER 9, 2020

While small-cap companies deal with inherent headwinds of liquidity constraints, lack of sell-side coverage exacerbated by MiFID II, and trading volatility, they are also inherently nimble due to their smaller size.

Blogging 352

Blogging Strategy Resources Crisis 352

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

MAY 3, 2021

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

How To 370

How To Biotechnology Case Study Leadership 370

Cision

FEBRUARY 26, 2021

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

Marketing 368

Marketing Consumer Company Blogging 368