The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Get up to date here.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 191

Marketing Content Marketing Data Social Media 191

Buzzstream

FEBRUARY 27, 2024

Before the advent of email, companies largely depended on newswires to distribute their stories to journalists, and that’s where press releases come in. To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

Contently - Strategy

MAY 7, 2020

This is where content marketing can play a huge role for your company, deepening relationships with your audience across the customer journey. When thinking through this stage of your content marketing business case, the questions you’ll want to ask are: What is my company’s business model? Back up your plan with examples.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Because of this, it’s a really great platform to utilise for companies in the B2B sector.

Advertising 62

Advertising Advertising Social Media Pinterest 62

PR Fuel

NOVEMBER 4, 2021

In comparison, the travel industry went down by over 35 percent. Before determining which press release options are best for your company, it is helpful in knowing the different kinds out there. The aim of this news article is to garner the interest of the public towards the company. Types of Press Releases. Product Release.

Small Business 52

Small Business Comparison Travel Company 52

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Money affects everyone. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

OCTOBER 25, 2023

Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way. Imagine we’re a fictitious project management software company called “ProjexFlow.” Solution: Develop a unified brand guide that outlines your company’s voice, tone, and messaging.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a chance to stand out too.

Survey 60

Survey Trends Marketing B2B 60

PR 20/20

MAY 24, 2018

But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? The key is to gather a group of creative people with shared interests who want to collaborate, and learn from each other. How do they consume information? Have they previously interacted with your company?

Marketing 40

Marketing Comparison Internal International 40

prTini

SEPTEMBER 24, 2014

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. Trying new tools for the short free trail week is more often than not confusing and time-consuming. Photo credit: OZinOH, via Flickr Creative Commons.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms.

Film 180

Film Small Business Pitching Comparison 180

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. When I oversaw IBM’s internet, the company had north of 400,000 employees worldwide.

Ethics 80

Ethics Employee Communications System 80

Cision

AUGUST 8, 2016

And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” Probably not the ideal case for finding people with conversion or purchase intent, but (like Instagram) the contextual hashtag is a known convention and can be creatively used for discovery. Ease to reach your audience: Low. percent and 41.1

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52