Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The combined company later rebranded under the Onclusive name. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Critical Mention vs. TVEyes.

Software 84

Software Pitching Internal International 84

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 129

Technology Study Communications Survey 129

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. Featuring experts outside your own company can make your podcast a more trustworthy resource.

Interviews 120

Interviews Comparison Video Exercises 120

PR Conversations

AUGUST 5, 2015

The 1980s was the boom period decade for the financial PR sector – making Chases’ chapter seem genteel in comparison: What should be the goals of a program for stockholder relations: Simply put, the aim should be to cultivate the investor’s friendliness and loyalty to his company.

Corporate 40

Corporate Financial Government Comparison 40

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 192

Marketing Content Marketing Data Social Media 192

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. We’ve also speeded thing ups so you can access results faster than ever. It’s free, why not give it a go now? Get up to date here.

Tools 137

Tools Publicity Measurement SEO 137

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Perhaps you work for a B2B tech company and content can improve sales enablement for your business.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever.

Insurance 99

Insurance Insurance Social Media Comparison 99

Mindful Marketing

JUNE 4, 2022

However, it wasn’t long after the company launched its Juneteenth line that social media began to skewer it , as shown in these sample tweets : “Walmart needs to do better. Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. .”

Film 65

Film Retail Comparison Nonprofit 65

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Money affects everyone. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

MARCH 5, 2019

For a savvy company with smart relationship driven marketers, there’s an opportunity to cut through a very big problem today: noise and clutter. 2) What types of companies are using influencers? The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees.

Survey 60

Survey Trends Marketing B2B 60

Mindful Marketing

JULY 12, 2019

So, why would a company create a business model based on that situation? ” At the same time, the news made me wonder if there are other ride-sharing companies that don’t hold the same convictions and, instead, are willing to put kids into cars with whomever might be driving them.

Transportation 51

Transportation Policies Mobile Comparison 51

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 80

Ethics Employee Communications System 80

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Within each focus area is information about its process areas and their impacts, with year-over-year findings. Bottom-line?

Corporate 48

Corporate Report Infographics Pharmaceuticals 48