Ronn Torossian

OCTOBER 12, 2021

According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.

Consumer 195

Consumer Marketing Company Strategy 195

Ronn Torossian

DECEMBER 29, 2021

That’s why companies have had to shift their approach to innovation, design, and growth. The post Consumers and Values appeared first on. The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world.

Consumer 195

Consumer Technology Agency Company 195

Ronn Torossian

FEBRUARY 8, 2024

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Ronn Torossian

DECEMBER 11, 2023

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195

Financial Consumer Industry Technology 195

Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. The post Getting Exposure for Israeli Companies appeared first on. Highlighting Strengths Many […]. Highlighting Strengths Many […].

Company 195

Company Consumer Marketing Strategy 195

Ronn Torossian

APRIL 18, 2022

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers.

Instagram 195

Instagram Company Social Media Trends 195

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Company 195

Company Strategy Technology Consumer 195

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on.

B2B 195

B2B Company B2C Consumer 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Ronn Torossian

AUGUST 23, 2022

The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. The post Why is PR Crucial for Food and Beverage Companies?

Company 195

Company Internal International Consumer 195

Ronn Torossian

FEBRUARY 14, 2024

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

Consumer 195

Consumer Brand Branding Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Privacy laws spook marketers.

Privacy 434

Privacy Case Study Advertising Advertising 434

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Agility PR Solutions

AUGUST 1, 2023

Of course, given the common perceptions of institutions like government and media these days, that’s no real surprise—or […] The post Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of consumers don’t believe them appeared first on Agility PR Solutions.

Consumer 148

Consumer Company Government Course 148

Ronn Torossian

NOVEMBER 25, 2022

However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […]. A lot of business owners decide to manage the reputation and image of their brands by themselves.

Reputation 370

Reputation Brand Branding Consumer 370

Cision

FEBRUARY 26, 2021

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

Marketing 368

Marketing Consumer Company Blogging 368

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 365

Consumer Tools Company Brand 365

Agility PR Solutions

SEPTEMBER 6, 2022

The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions. The firm’s new report, Aligning Marketers and Influencers: Shifting […].

Consumer 173

Consumer Brand Branding Report 173

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. In early 2019, Livongo began preparing to go public.

Case Study 367

Case Study Study Media Relations Media 367

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

Axia PR

JUNE 19, 2024

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires.

Company 126

Company Employee Consumer Product Launch 126

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Political factors. Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

AUGUST 7, 2023

They will view these companies more favorably, trust them more, and do more business with them.

Employee 148

Employee Consumer Brand Branding 148

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Marketing strategies are being altered and advertising budgets are being slashed.

Crisis 464

Crisis Publicity Exercises Trends 464

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Creating valuable content is never easy, and doing so at scale is even more difficult.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 132

Survey Social Media Consumer Media 132

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. is probably the most important information a company can have for understanding their customer.”. SOUNDBITE PERFORMANCE: Why message resonance is important.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

MAY 21, 2020

It’s enough already, say consumers. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters. As the U.S.

Brand 296

Brand Branding Advertising Advertising 296

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310