Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing.

Marketing 195

Marketing Consumer Agency Industry 195

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use.

Twitter 195

Twitter Consumer Community Strategy 195

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 183

Industry Brand Branding Marketing 183

Ronn Torossian

DECEMBER 11, 2023

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195

Financial Consumer Industry Technology 195

Ronn Torossian

MAY 20, 2022

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. The post Getting Exposure for Israeli Companies appeared first on. Highlighting Strengths Many […]. Highlighting Strengths Many […].

Company 195

Company Consumer Marketing Strategy 195

Ronn Torossian

APRIL 18, 2022

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers.

Instagram 195

Instagram Company Social Media Trends 195

Ronn Torossian

JANUARY 1, 2024

Consumer technology companies have become a necessary part of daily life. Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technology appeared first on.

Technology 195

Technology Consumer Software Company 195

5W PR

JANUARY 25, 2025

Companies face mounting pressure to demonstrate their commitment to environmental responsibility, but the path between authentic sustainability messaging and accusations of greenwashing grows narrower each year. Companies must first establish genuine sustainability initiatives before considering how to communicate them.

Company 78

Company Social Media Data Fashion 78

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Research shows that companies with strong brand narratives see 27% higher customer retention rates.

Company 78

Company Brand Branding Crisis Management 78

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Company 195

Company Strategy Technology Consumer 195

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

Automotive 407

Automotive Trade Shows Healthcare How To 407

Ronn Torossian

FEBRUARY 8, 2024

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Ronn Torossian

AUGUST 23, 2022

The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. The post Why is PR Crucial for Food and Beverage Companies?

Company 195

Company Internal International Consumer 195

Ronn Torossian

NOVEMBER 21, 2024

Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles. In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success.

Industry 39

Industry Brand Branding Marketing 39

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements.

Publicity 78

Publicity Guidelines Education Consumer 78

Ronn Torossian

FEBRUARY 14, 2024

The grounding of the 737 MAX aircraft following two fatal crashes in 2018 and 2019 sent shockwaves through the aviation industry and left deep craters in the company’s reputation.

Consumer 195

Consumer Brand Branding Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? Privacy laws spook marketers.

Privacy 434

Privacy Case Study Advertising Advertising 434

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 175

Survey Social Media Consumer Media 175

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Ronn Torossian

NOVEMBER 25, 2022

However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […]. A lot of business owners decide to manage the reputation and image of their brands by themselves.

Reputation 370

Reputation Brand Branding Consumer 370

Cision

FEBRUARY 26, 2021

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence.

Marketing 368

Marketing Consumer Company Blogging 368

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 369

Consumer Tools Company Brand 369

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. In early 2019, Livongo began preparing to go public.

Case Study 367

Case Study Study Media Relations Media 367

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

Axia PR

JUNE 19, 2024

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires.

Company 126

Company Employee Consumer Product Launch 126

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. This category looks at the economy and how it may impact your company’s business decisions in the short- and long-term. Political factors. Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Agility PR Solutions

AUGUST 7, 2023

They will view these companies more favorably, trust them more, and do more business with them.

Employee 148

Employee Consumer Brand Branding 148

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. Marketing strategies are being altered and advertising budgets are being slashed.

Crisis 464

Crisis Publicity Exercises Financial 464