Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Cision

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. But if the initiative did in fact promote women’s rights (even the dubious privilege of smoking) by fighting a double standard of behavior, then does it matter if a company profited? A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 162

Reputation Corporate Report Employee 162

Agility PR Solutions

OCTOBER 25, 2021

Corporate social responsibility (CSR) is a source of positive public relations. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 156

Corporate How To Ethics Consumer 156

Agility PR Solutions

JANUARY 19, 2025

Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are motivated to purchase from companies that commit to societal causes.

Communications 110

Communications Corporate Report Consumer 110

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization.

Trends 385

Trends Employee Viral Advertising 385

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. The FDA’s strict regulations on supplement labeling and marketing require companies to carefully balance promotional efforts with regulatory requirements.

Publicity 78

Publicity Guidelines Education Consumer 78

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Bianchi Biz Blog

OCTOBER 28, 2024

As the capital of the country and one of the main economic hubs of Latin America, Mexico City attracts diverse industries with national and international companies. In a diverse and competitive market, both national and international companies seek to connect effectively with their audiences. Corporate events.

Marketing 101

Marketing Crisis Local International 101

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., so how do you get your audience charged up about it, too?

Infographics 283

Infographics Consumer Video Examples 283

Agility PR Solutions

JUNE 17, 2024

Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well.

Corporate 117

Corporate Consumer Company Brand 117

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 110

Corporate Measurement Report Company 110

Ronn Torossian

MAY 13, 2019

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. In many industries, there is a large disconnect and gap between the senior executives and the end consumer. While this […].

Consumer 150

Consumer Corporate Blogging Industry 150

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

PRSay

MARCH 7, 2025

Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments. This level of clarity in corporate communication requires careful planning and precise execution. The first 48 hours following a price increase announcement are crucial.

Corporate 87

Corporate Leadership Communications Strategy 87

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

Agility PR Solutions

MARCH 30, 2022

American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line. Consumers rank being a good employer first among corporate […].

Consumer 148

Consumer Brand Branding Corporate 148

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 110

Corporate Company Ethics Internal 110

Agility PR Solutions

JANUARY 22, 2020

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility.

Company 137

Company Corporate Consumer Brand 137

Bianchi Biz Blog

JANUARY 16, 2025

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

PRSay

JANUARY 3, 2025

They dont want to hear PR spin, corporate-speak, or false promises. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore. That doesnt mean PR professionals should avoid these tools entirely.

Trends 95

Trends Branding Brand Publicity 95

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position.

Strategy 78

Strategy Branding Brand Employee 78

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman .

Company 145

Company Employee Internal International 145

Business Wire

MARCH 10, 2021

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why do companies choose a service like Business Wire to promote their news content?

Blogging 210

Blogging Corporate Consumer Industry 210

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Research shows that 82% of consumers trust a company more when its executives maintain an active social media presence. The numbers tell a compelling story.

Branding 78

Branding Brand Leadership Corporate 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Branding 208

Branding Brand Consumer Transportation 208

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. Make it fun.

Employee 120

Employee Consumer Banking Local 120