Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 162

Reputation Corporate Report Employee 162

Mindful Marketing

SEPTEMBER 1, 2024

Any trend of people buying less is troubling for many consumer-dependent companies, but it’s a great opportunity for firms to consider how they might diversify their goods portfolios and better meet consumers’ intangible needs. Companies obviously need product sales in order to bring in revenue and earn income.

Company 91

Company Consumer Banking Course 91

Agility PR Solutions

OCTOBER 25, 2021

Corporate social responsibility (CSR) is a source of positive public relations. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 156

Corporate How To Ethics Consumer 156

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Before innovations in social media and the wider internet, companies could afford to maintain a closed-off image of distant and imposing glass offices.

Corporate 120

Corporate Communications Consumer Community 120

Agility PR Solutions

JULY 17, 2023

Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience.

Corporate 78

Corporate Strategy Leadership Course 78

Agility PR Solutions

JULY 13, 2023

With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard reveals that despite the major risk that this behavior is seen to pose, many companies (..)

Corporate 78

Corporate Company Consumer Brand 78

Agility PR Solutions

JULY 24, 2024

New research from consulting and advisory services […] The post As ESG regulations solidify, US companies are increasing their focus on sustainability talent amid ongoing challenges such as ESG data quality appeared first on Agility PR Solutions.

Data 110

Data Company Corporate Course 110

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. 50 Shades of Woke.

Corporate 198

Corporate Brand Branding Agriculture 198

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

Institute for Public Relations

APRIL 28, 2023

USC Annenberg Center for Public Relations explored corporate reputation and the factors that impact it, including consumer and employee expectations. residents who work for companies with 1000+ employees.— based … Continue reading Corporate Reputation in 2023 → — 509 U.S. — 496 U.S. .—

Corporate 59

Corporate Reputation Survey Financial 59

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Agility PR Solutions

MARCH 30, 2022

American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line. Consumers rank being a good employer first among corporate […].

Consumer 148

Consumer Brand Branding Corporate 148

5W PR

FEBRUARY 14, 2024

Forget the boring corporate social responsibility reports and dull “eco-friendly” slogans scrawled across plastic packaging. For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. This is a crowd-sourced type of effort.

Consumer 78

Consumer Brand Branding Agriculture 78

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. Consumers are increasingly anxious to know what companies are doing to protect their personal information. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. What is PESTLE analysis? Political factors. Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Ronn Torossian

MAY 13, 2019

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. In many industries, there is a large disconnect and gap between the senior executives and the end consumer. While this […].

Consumer 150

Consumer Corporate Blogging Industry 150

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. Let’s start improving your corporate reputation NOW.

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

Can you imagine asking Amazon’s Alexa to respond to the question, “Alexa, how does my company improve its reputation?” Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. Let’s start improving your corporate reputation NOW.

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

DECEMBER 15, 2023

As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024. Following these actions in the near-term can help you enhance, advance and protect your company’s valuable reputation with integrity and credibility. Leveraging A.I.

Reputation 78

Reputation Corporate Real Estate Technology 78

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. But if the initiative did in fact promote women’s rights (even the dubious privilege of smoking) by fighting a double standard of behavior, then does it matter if a company profited? A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

Agility PR Solutions

JANUARY 22, 2020

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility.

Company 137

Company Corporate Consumer Brand 137

5W PR

MAY 28, 2020

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. Do You Deliver?

Consumer 88

Consumer Exercises Crisis Customer Service 88

5W PR

JUNE 8, 2021

Companies have to understand their target audience, their interests, values, habits, and pain points, to provide them with truly useful products or services. The research process also involves understanding where the consumers already are and meeting them there with any promotional efforts. Social Media Platforms. Mobile Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

Agility PR Solutions

MARCH 5, 2019

Consumers in the UK are outshining their global peers in making social responsibility a priority when choosing which brands to support, according to new research from cloud-based experience firm InMoment. And unlike other areas in the study, UK companies were well aligned with consumers—they also say CSR is a major area of focus.

Corporate 60

Corporate Consumer Study Brand 60

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. I first heard of Accessible Pharmacy a few weeks ago when that former student, Jason Polansky, told me he was applying to the company for a job. Accessible Pharmacy is different.

Corporate 102

Corporate Consumer Employee Print 102

5W PR

JANUARY 6, 2023

At 5WPR , we partner with brands – both established and emerging, corporations, global interests, national organizations, consumer companies, start-ups, unicorn technology companies, high-profile individuals, regional businesses, and others, to help them define and achieve their strategic PR goals. Work with us now!

B2B 88

B2B Company Corporate Measurement 88

Agility PR Solutions

MAY 17, 2021

The post Corporate sustainability goals measurement—delivering tangible results remains a challenge appeared first on Agility PR Solutions.

Corporate 78

Corporate Measurement Construction Engineering 78

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Agility PR Solutions

SEPTEMBER 19, 2021

According to firm’s new study, The Conscience of Corporations: Public […]. The post ESG is critical for today’s companies—but they need more guidance appeared first on Agility PR Solutions.

Company 78

Company Government Corporate Study 78