Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

Cision

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Enlightened companies are well aware of the giving power of millennials.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. But if the initiative did in fact promote women’s rights (even the dubious privilege of smoking) by fighting a double standard of behavior, then does it matter if a company profited? A company’s authentic intentions.

Corporate 189

Corporate Newspapers Government Company 189

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 164

Reputation Corporate Report Employee 164

Agility PR Solutions

OCTOBER 25, 2021

Corporate social responsibility (CSR) is a source of positive public relations. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain high ethical standards. Nowadays consumers want more than just low prices, and they want businesses […].

Corporate 158

Corporate How To Ethics Consumer 158

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 113

Corporate Measurement Report Company 113

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

JUNE 17, 2024

Sustainability and associated ESG company initiatives such as climate action are at the top of consumers’ list of expectations, and brands and businesses have largely agreed that their companies must commit to and demonstrate their support as well.

Corporate 120

Corporate Consumer Company Branding 120

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., so how do you get your audience charged up about it, too?

Infographics 283

Infographics Consumer Video Examples 283

Ronn Torossian

MAY 13, 2019

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. In many industries, there is a large disconnect and gap between the senior executives and the end consumer. While this […].

Consumer 150

Consumer Corporate Blogging Industry 150

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. The metadata of your YouTube corporate video holds great potential for optimization. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

Agility PR Solutions

NOVEMBER 30, 2023

Corporate social responsibility isn’t what it used to be—along with the usual societal and ethical components that CSR has always measured, new consumer demands regarding Purpose issues like sustainability and ESG, as well as internal and external diversity and inclusion are now metrics of CSR.

Corporate 113

Corporate Company Ethics Internal 113

PRSay

SEPTEMBER 19, 2022

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds. Photo credit: Alex Stemmers ] .

Company 147

Company Chemicals Public Affairs Survey 147

Agility PR Solutions

JANUARY 22, 2020

A new year, a new decade … In 2020, many consumers are focused on reaching personal, health, and professional goals. While working toward their own responsibilities to be better, more and more consumers are aligning themselves with companies or brands that prioritize corporate social responsibility.

Company 139

Company Corporate Consumer Branding 139

Agility PR Solutions

MARCH 30, 2022

American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line. Consumers rank being a good employer first among corporate […].

Consumer 148

Consumer Branding Brand Corporate 148

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 226

Public Affairs Resources Publicity Blogging 226

Cision

SEPTEMBER 22, 2016

The numbers on brand advertising are dismal as well, as less than a quarter of people have faith in what companies have to say. A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. The Post-Trust Era.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman .

Company 146

Company Employee Internal International 146

Business Wire

MARCH 10, 2021

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why do companies choose a service like Business Wire to promote their news content?

Blogging 209

Blogging Corporate Consumer Industry 209

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Branding 208

Branding Brand Consumer Transportation 208

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? The answer is corporate social responsibility (CSR). Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. Make it fun.

Employee 120

Employee Consumer Banking Local 120

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. What’s more, it comes as the company is under pressure from shareholders.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA.

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales. In business as in life, reputation is everything.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. Oates left the company six months after sending the letter.

Company 120

Company Banking Employee Corporate 120

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

Government 209

Government Employee Insurance Insurance 209

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

Agility PR Solutions

JULY 24, 2024

New research from consulting and advisory services […] The post As ESG regulations solidify, US companies are increasing their focus on sustainability talent amid ongoing challenges such as ESG data quality appeared first on Agility PR Solutions.

Data 113

Data Company Corporate Course 113