Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 137

Content Marketing Marketing Advertising Advertising 137

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. The company is getting accolades from other reputable marketers. Crisis communications has changed — and Mr. When the New York Times published an opinion piece in part about Walmart, the company vigorously disputed the representation. 6 Creative PR Ideas for Blended Media.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

JUNE 25, 2020

Brinker’s supergraphic is at 8,000 companies now. Data-driven content marketing isn’t a two-step process. So we decided to develop three new content strategy offerings, powered by StoryBook, to help brands at all levels of content maturity. That promise was flawed. There’s no magic wand.

Content Marketing 143

Content Marketing Data Strategy Marketing 143

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Multimedia is a must for content marketing success, especially when it comes to seasonal content.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads. This company succeeds by evolving with the digital world as it changes, not as an afterthought.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates. Let’s make that our industry’s annual, collective goal.

Creativity 120

Creativity SEO Mobile Journalism 120

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Deirdre Breakenridge

MAY 8, 2017

The answers to a question about what is important to companies when it comes to engaging agencies is also telling. Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Evergreen content: Not tied to a particular day, evergreen content can be used any time.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels.

Creativity 88

Creativity Strategy Marketing Infographics 88

Sword and the Script

FEBRUARY 3, 2018

As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. 1) Content marketers as librarians . “If

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. I could see some companies doing the same thing in 2021. But, that should show up in social content, too.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Contently - Strategy

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. We also conducted an SEO competitor analysis against companies who offer similar solutions to Contently.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. How to win at content marketing in finance or banking.

Banking 107

Banking Content Marketing Examples Industry 107

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Vice President, Marketing Technology. Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on? “Nail the elevator pitch.”.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

DECEMBER 20, 2017

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. Exciting content people want to share is all around them — all they must do is write it down or film it. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Polaris

JANUARY 17, 2015

He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. Content marketing lessons for smaller brands. Not bad for a fast food company. If you need help developing a content strategy, get in touch. Content Marketing'

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Onclusive

OCTOBER 3, 2017

The answers resoundingly revolved around a single strategy: creating unique, differentiated content. Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”.

Brand 246

Brand Branding eBook Leadership 246

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. ” Amazon is a company who does this well, despite having a digital-only presence. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

Polaris

NOVEMBER 20, 2014

creative agency. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Later that year he launched The Imagination Foundation with a mission to find, foster and fund creativity and entrepreneurship in kids. Give credit to others in the company. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Sword and the Script

APRIL 8, 2017

If there’s ever been a time to learn how to build your own audience for your company…it’s now. This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing content vs. content marketing. Is your content substantially different ?

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. How AI will impact the role of PR and content marketing professionals. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Remote PR Jobs

DECEMBER 12, 2022

Like any marketing strategy, it is important for clients to identify their company goals. Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. What are the opportunities and/or challenges your company is facing?

Privacy 258

Privacy Meeting Strategy Social Media 258

Onclusive

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. Create an omnichannel communications strategy.

Conference 225

Conference Storytelling Data Measurement 225

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Then the companys acquiring parent Amazon decided that they didnt want to sell audiobooks but rent them for a subscription fee. Pocket Casts is my podcast app of choice. And I have.

Google 157

Google Course Survey YouTube 157

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content Marketing 82

Content Marketing Marketing Web SEO 82

Sword and the Script

JULY 3, 2018

You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. They strike a deal to embed the Outbrain widget on their pages, and the company will sell the space for a cut of the revenue. Looking for a content marketing agency partner that can both.

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233