Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 113

Content Marketing Marketing Advertising Advertising 113

Contently - Strategy

MAY 8, 2019

Some marketers create a lot of great content but don’t always communicate that to sellers. Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people.

Content Marketing 111

Content Marketing Marketing Case Study Education 111

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Contently - Strategy

OCTOBER 29, 2024

It features a “Join the Discussion” section highlighting trending topics that are relevant for data scientists, from embeddable AI to decision optimization (topics I, as a content marketer, totally understand inside and out). It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 99

B2B Branding Brand Case Study 99

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Or attend classes on both topics for an education that is “twice as nice.” Content Marketing World. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

JUNE 2, 2015

. “Content never dies, it just sort of fades away.” “We know as humans the process of education isn’t best done by passive means. “Interactive content converts better than passive content and gets shared more.” “Content is a filter that can qualify your audience better.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

MaccaPR

JANUARY 29, 2021

That was surely the case when our public relations agency hosted Joe Pulizzi, the Amazon best-selling author of “Killing Marketing,” “Content Inc.” ” and “Epic Content Marketing” and founder of the Content Marketing Institute, in our almost-monthly Sharper Angle webinar series.

Content Marketing 62

Content Marketing Marketing Energy Internal 62

5W PR

OCTOBER 22, 2024

By gaining insights into the target audience, companies can tailor their messaging and offerings to resonate with their specific needs and desires. Content marketing is all about creating high-quality content, such as blog posts, videos, and social media updates, to educate and engage the audience.

Travel 78

Travel Marketing Engineering Advertising 78

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Report Trends B2C 45

Onclusive

JUNE 17, 2020

Savvy brands are focusing on owned media and content marketing. With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Remote PR Jobs

DECEMBER 12, 2022

Like any marketing strategy, it is important for clients to identify their company goals. Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. What are the opportunities and/or challenges your company is facing?

Privacy 264

Privacy Meeting Strategy Social Media 264

Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. But their secret sauce was content. Companies with retail banking divisions invested in educational resources centers. Companies with retail banking divisions invested in educational resources centers.

Branding 119

Branding Brand Banking B2C 119

PR 20/20

OCTOBER 25, 2022

Current top-performing content. Content brainstorm. More importantly, though, the content defined in your strategy will help educate, inform, and engage customers and prospects. You may be an expert in your field, but without content, how will customers know it? Curated consumer content. Editorial calendar.

Strategy 91

Strategy Education Content Marketing Google 91

Contently - Strategy

SEPTEMBER 4, 2024

While the process was more complicated than I anticipated, the journey was incredibly educational and, dare I say, even a little fun. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. We also conducted an SEO competitor analysis against companies who offer similar solutions to Contently.

Blogging 109

Blogging SEO Analysis Content Marketing 109

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

OCTOBER 23, 2024

The middle portion of the funnel is equally as important as its outer compadres in defining a brand’s longevity and the success of a content marketing strategy. Marketers who devalue this stage or fail to invest in its maturation may be missing out on opportunities to further enhance relationships with potential customers.

B2B 52

B2B How To Case Study System 52

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. Integrating these stories into your content strategy is a no brainer.

Branding 145

Branding Brand Banking Survey 145

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media.

B2B 120

B2B Social Media Marketing Media 120

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Blogs are purposeful, succinct and educational. Some of its main features teach you how to create, post and optimize your content. Content Marketing Institute. Content Marketing Institute. of digital marketing.

Blogging 92

Blogging Marketing Content Marketing eBook 92

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.

How To 88

How To SEO B2C Content Marketing 88

Stern + Associates

MAY 6, 2024

Brandon shares his experience and insights on elevating online presence and driving business goals in the following Q&A: Can you discuss your background and how you came to lead Stern’s digital marketing capability? Why do companies approach Stern for website optimization services?

Strategy 71

Strategy Marketing SEO B2B 71

PR 20/20

FEBRUARY 24, 2015

In the last 10 years, the vast majority of businesses have adopted content marketing strategies to attract, inspire and educate their customers. Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike.

Content Marketing 40

Content Marketing Strategy Marketing B2C 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

5W PR

APRIL 28, 2022

The businesses operating in legal states, where marijuana can be sold for medicinal and recreational purposes, need to focus on their marketing strategies. A business in the cannabis industry can benefit from marketing in the following ways: Educate the Public. Marketing can help businesses reach out to potential demographics.

Marketing 88

Marketing Government Guidelines Education 88

Critical Mention

JANUARY 22, 2019

Eventually, I learned to spell “writer” and I became a writer, journalist, editor, and (when the Internet happened) a content publisher. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Sword and the Script

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. Comment: This makes sense because thought leadership is intended to educate rather than sell. Further another 23% began working with the very company they hadn’t previously considered. Yet buyers also use these materials to evaluate vendors.

Leadership 127

Leadership B2B Study Survey 127