ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. There seems to be none.

Technology 248

Technology Company Enterprise Community 248

Ronn Torossian

SEPTEMBER 26, 2023

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor confidence, and employee satisfaction, while a damaged reputation can have far-reaching consequences.

Corporate 195

Corporate Reputation Branding Brand 195

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Flack's Revenge

AUGUST 6, 2019

What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. In recent weeks, though, that relationship has soured over the company’s refusal to agree to a similar moratorium in another environmentally sensitive region of Brazil and… its failure to meet its anti-deforestation targets.

Corporate 198

Corporate Branding Brand Agriculture 198

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. Smart companies recognize they need to be seen as great places to work as well as great brands. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. You can also be ghosted by prospective employees. The post Corporate Ghosting: Can We Bust It?

Corporate 200

Corporate Meeting Agency Pitching 200

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. Find employee voices. And it’s time to update apps on your phone.

Employee 151

Employee Communications Storytelling Corporate 151

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 176

Report Company Government Conference 176

Agility PR Solutions

JUNE 3, 2021

As a company, you likely want to play a positive role in society. In large part, that’s likely going to be through your corporate vision and goals. You want to serve your customers well—and you want to treat your employees fairly.

Corporate 158

Corporate Examples Employee Company 158

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177

Employee Crisis Survey Study 177

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. But they may disagree with the stances companies end up taking.

Corporate 145

Corporate Report Survey Employee 145

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

Reputation 164

Reputation Corporate Report Employee 164

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. ” Kempczinski reportedly conducted extensive feedback reviews with employees and managers. .”

Employee 286

Employee Reputation Corporate Journalism 286

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 113

Corporate Measurement Report Company 113

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Stephen Waddington

MAY 19, 2022

Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. You can smell the corporate overreach of an incentivised employee communication campaign to scrub reviews.

Corporate 120

Corporate Employee System Journalism 120

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Messaging & Positioning. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

APRIL 7, 2020

Based on surveys conducted on March 6–10 in 10 countries, the research shows the following: Employees trust employer communications. 19, found that employees trust their employers far more than they trust governments or news media. Employees expect frequent updates. Edelman’s 2020 Trust Barometer, published on Jan.

Crisis 152

Crisis Company Communications Government 152

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. By doing so, employees will relate. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 146

Company Employee Internal International 146

Flack's Revenge

JUNE 27, 2016

Axis is an advisory firm that connects investors and corporations with tech startups. The company is based in Tel Aviv, and also operates in NYC. ” Below I share highlights of each presenting company. ” Below I share highlights of each presenting company.

Agriculture 216

Agriculture Transportation Mobile Corporate 216

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. Your corporate brand. Your Culture: What it’s like to work at your company. You feel it.

Branding 179

Branding Brand Employee How To 179

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

Government 209

Government Employee Insurance Insurance 209

ImPRessions - Crenshaw Communications

APRIL 13, 2022

.” An organization linked to a coherent purpose can make better products, offer better services and attract better employees. Sarah Colamarino pointed out the value of “co-creation” of corporate brand purpose during her J&J years. Her statement is backed by impressive research. Know your customer.

Branding 296

Branding Brand How To Corporate 296

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news. But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.”

Reputation 333

Reputation Crisis Customer Service B2B 333

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

Automotive 79

Automotive Policies Employee Corporate 79

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. These types of things can throw a company into chaos,” said T. Safeguarding the health and well-being of your employees is crucial, Stansell said. Garland Stansell, APR, PRSA’s 2020 chair. Providing updates.

Communications 212

Communications Employee Crisis Policies 212