Landis PR

MAY 28, 2024

Reducing the levels of management and hierarchy and decentralizing decision-making in Danish companies create an innovative business environment with increased openness, trust, creativity, and faster decision-making. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Stuart Bruce

JANUARY 7, 2016

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Reputation 60

Reputation Company Corporate Crisis Communications 60

PR in High Definition

APRIL 27, 2023

Greenwashing Companies are increasingly being called out for greenwashing when their ESG comms lacks substance or is seemingly a PR stunt. Granted, we have a long way to go but every effort contributes to the overall impact and there are a number of steps companies can take to break down the barriers to decarbonisation.

Policies 62

Policies Employee Ethics Survey 62

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. If PR experts need to get a working-class demographic, they must speak their language and know how to talk to them effectively. Concerning PR, everybody benefits from social media platforms — from the large corporations to the “little people.”

Ethics 64

Ethics Social Media Local Corporate 64

Deirdre Breakenridge

APRIL 13, 2015

Newspapers, magazines and radio stations never had those resources to start with. 22% of the Fortune 100 companies in the US include video with their news releases. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Now every news website needs video.

Video 150

Video Trends Radio Newspapers 150

David PR Group

DECEMBER 8, 2016

How to handle fake news involving your business. If fake information is published about your company, the first step is to make a quick assessment. How widespread is it? More information on how to handle negative online content is available in my book How to Protect (Or Destroy) Your Reputation Online. –John.

Reputation 40

Reputation Corporate Reddit Radio 40

Communications Conversations

MAY 11, 2017

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. And how companies should start paying attention because “stories” are the new news feed (that’s questionable at best, in my view).

Social Media 68

Social Media Trends Radio Media 68

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Hard to select just one, eh? were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Sword and the Script

MARCH 17, 2020

The military has well-defined etiquette for radio network traffic. However, those types of companies are experiencing business disruptions that directly impact customers. The rub is when other companies feel pressured to communicate merely because they see other businesses communicating. Compounding circumstances.

B2B 80

B2B Crisis Communications Crisis Software 80

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 98

Media Nonprofit Pitching Analytics 98

PR Conversations

MARCH 8, 2016

We are now in Part V (How to Reach Special Publics) with thirteen chapters covered and a further twenty to come. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. A book: Picture Pies… All Apple was published by Flanley and Woodward in 1963.

Publicity 40

Publicity How To Newspapers Radio 40

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? The company is making performative actions and not walking the walk.

Ethics 82

Ethics Community Conference System 82

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. The exposure led to several major donations and corporate partnerships. A key part of that is interviewing various stakeholders to understand their company, product, or vision.

Radio 52

Radio Sports Report Travel 52

PR Fuel

OCTOBER 26, 2021

By employing the right press release strategies, you can boost the corporate bottom line. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. Your message can be communicated via newspaper articles, the radio, social media networks, and more. Thought Leader Status.

Writing 88

Writing Small Business Consumer Reputation 88

Critical Mention

JULY 2, 2020

Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. One of the most important goals a company should always maintain is to have a strong brand presence. Builds a Strong Brand Presence. Improves Content Strategy. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. He invented a method of measuring listener response to radio broadcasts and published many books before his death in 1961. Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Communications Conversations

APRIL 1, 2015

Lately, I’ve been reading a number of posts imploring marketers and communicators to start podcasts on behalf of their corporate clients. Podcasts now have a total “share of ear” of 30 percent (for context, AM/FM radio is at 21 percent and streaming music is at just 12 percent). How are you going to fill it?

Corporate 60

Corporate Internal International Tools 60

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. How impactful is that? His first client came in 2002.

Industry 73

Industry Marketing Enterprise Mobile 73

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. But there’s one technique that’s seldom mentioned in corporate media training sessions. How you sound, how you deliver your sound, and how others receive and perceive your sound.”

Interviews 59

Interviews Media Training Media Training 59

Stuart Bruce

OCTOBER 30, 2014

Is the fact that every company is a media company a threat or an opportunity? Private companies pose more of a threat than governments ever could. But what control and oversight do we have over private companies? Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

OCTOBER 9, 2019

You can also use social media monitoring tools to track what other brands and influencers are saying about your company and leverage that earned media for greater exposure. Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

MARCH 16, 2020

Fresh off of a FIFA Women’s World Cup win as well as a SheBelieves Cup win, Kelley O’Hara’s brand presence is at an all time high, and her social media posts and tweets show partnerships with top sports-related companies. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Brand 87

Brand Branding Instagram YouTube 87

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. The BBC has just announced it is producing interactive radio plays for Alexa.

Google 111

Google Corporate Local Privacy 111

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? How to Measure an Event Campaign. How to measure an event campaign?” People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

MARCH 6, 2022

So that's how I decided to quit journalism and start my own company. He told me, Max we have an American company coming to Bulgaria and they need a PR agency. So that's how I met James Shields from America Petroleum, the huge American company in the old business. I was a great risk. He said, no, let's meet then.

B2B 52

B2B Communications Media Newspapers 52

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. We walked in the door with “We’re a member” and it changed that whole organization’s feeling about how to create a coalition and how to stand out on your issue. Make it a part of company culture. It’s just like no other.

Ethics 92

Ethics Groups Handbook Education 92

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Create Personalized Email Campaigns.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Communications Conversations

AUGUST 31, 2018

I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. And, how can companies better work with the media in the years ahead? Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Many of them have never been reporters.

Media 112

Media Journalism Report Video 112

Polaris

SEPTEMBER 2, 2015

While you’re likely not facing an opponent, you are talking about an important company initiative or defusing a potentially damaging situation with a journalist who has their own agenda. #1 Similarly, a corporate spokesperson should take the time to become acquainted with the journalist conducting the interview.

Interviews 100

Interviews Media Sports Training 100

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Highlight how you got started.

Writing 40

Writing LinkedIn Radio Examples 40

Critical Mention

OCTOBER 24, 2019

Factors like company size and budgets typically play into determining how your business will run its public relations: How to Make PR Work For You. It provides great resources on how to maneuver agency hurdles, manage client interactions and how to grow your brand whether you’re a beginner, expert or anyone in between.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 94

Social Media Marketing Media Creativity 94

Maxim Behar

JUNE 12, 2024

Knowing what to say at the right moment and how to create the moment – that's what we'll talk about today with a master of words, a skilled communicator, and a person who can build a world in which we feel good. Therefore, we need to have a quick reflex to know what and how to check if we are in doubt. Maxim Behar is here with us.

Ethics 69

Ethics Social Media Travel Newspapers 69