5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. The campaign centered on how LEGO has been a constant source of creative expression across generations.

Company 78

Company Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The problem is, an “integrated” team means that the highest-margin service can dominate the client relationship, and even the creative product. What does independence mean in PR? So much has changed since that time.

Agency 421

Agency Creativity Advertising Advertising 421

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Branding Brand 369

Agility PR Solutions

MARCH 20, 2025

With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise. In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants.

Strategy 114

Strategy Branding Brand Resources 114

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Creative thinking. In turn, solution providers have tightened up their belts. Buyer’s choice. Competition.

B2B 180

B2B Survey Marketing Analysis 180

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

Creativity 156

Creativity Meeting Advertising Advertising 156

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Big tech companies are reporting fat margins, and then laying off thousands of employees. That builds trust.

B2B 179

B2B Software Ethics Leadership 179

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Sign up here.]

Company 68

Company Employee Internal International 68

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and client-centered work. And it sometimes applies. Bold ideas.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives. The agency is proactive and creative. The firm challenges you.

Agency 322

Agency Creativity Strategy Communications 322

Agility PR Solutions

JUNE 20, 2024

Talent acquisition and retention has been a tough obstacle to overcome across all industries in the post-pandemic age, and companies of all shapes and sizes are perpetually struggling to strategize against the odds.

Creativity 100

Creativity Data Company Marketing 100

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. With more creativity in marketing assets. The same school of thought applies to your company’s brand. How do you make that happen?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy.

Social Media 179

Social Media Viral Company Media 179

Deirdre Breakenridge

NOVEMBER 13, 2017

Next year we will continue to see the growth of digital content in order for companies to project their messages and ideas to key audiences. Storytelling will become more creative. This growing source of information makes it hard for certain companies to get their stories noticed. Online Reputation Management.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies are a great customer reference and sales tool for any growing company. By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. They may find their way into the occasional short blog post for the company site. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values. As a result, we’re an entrepreneurial group. ” They take this mantra seriously.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. It helped grow “employer branding” among large companies and increased the clout of the workforce within the organization. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Does your company prefer to sponsor projects that focus on STEM, literacy, or food insecurity?

Company 158

Company Nonprofit Apparel Banking 158

Agility PR Solutions

MARCH 9, 2025

The travel industry has always been a dynamic and competitive sector, often requiring brands to leverage creative strategies to stand out. The pandemic devastated the travel industry, forcing travel companies to reassess everything from marketing strategies to customer relations.

Travel 94

Travel Digital PR Creativity Industry 94

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Glaringly obvious brand and company promotion can turn off your audience and detract from your message.It’s far more impressive to focus on insights and indirectly on career achievements.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Deirdre Breakenridge

JANUARY 5, 2018

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. In one seamless camera movement, the creative tells a story that emphasises the need for volunteers year-round.

Film 0

Film Insurance Insurance Creativity 0

ImPRessions - Crenshaw Communications

MAY 13, 2021

The ideal team member will have worked with various B2B tech companies (e.g., Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! Creative and collaborative environment that emphasizes your personal growth. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 2, 2019

” In other words, for larger agency networks and holding companies, growth is far more sluggish than within substantial midsize firms. They’re likely to be open to working with early-stage companies as well. Here’s what “independent “means to me in the PR or creative services world, with bias acknowledged.

Agency 259

Agency Creativity International Internal 259

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes. Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign.

Case Study 298

Case Study Study B2B Creativity 298

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. It gives us the opportunity to display expertise, brag about past work, and strategize for high-growth B2B companies in the tech space. How about 50%? A return to office life

Banking 310

Banking Creativity B2B Conference 310

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. There’s always been a tension between marketing and PR/communications within large companies. With remote work and fully digital programming becoming commonplace.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Polish the company story, but don’t lose authenticity. Most importantly, everyone in the company and on the PR team needs to buy into the story.

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. This piece in Fast Company about its lack of reliability is positively scary. But the latest iteration promises much more. It’s different from previous generations of chatbots.

Tools 353

Tools Trends Creativity Web 353

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. The culprit is the account management model most tech companies maintain.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334