Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. The section ends with some great questions that will help your company find its way to measuring the right thing, not any thing. Data-Driven PR Learning Marketing Metrics Review Think With Google'

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-driven PR does not equate with programmatic thinking. Photo Credit.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Shift Communications

JULY 28, 2017

While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. Press releases are one of the more common techniques in public relations.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JUNE 25, 2018

If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. Company goals can often remain the same and a radical change in topics and trends is not typical.

Analysis 94

Analysis Conference Data Exercises 94

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Many companies will tell you a hit like this can drive a spike in traffic, but it’s often times short lived before traffic returns back to normal.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. That’s how it all started.

Digital PR 62

Digital PR How To Analysis Tools 62

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Find a creative director who can act as a mentor. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? That might take “semi-supervised learning,” where PR or corporate comms professionals do some of the AI “training” and leave some aspects up to the machines.

Publicity 85

Publicity Training Technology Data 85

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Predicting the future is difficult, expensive work. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Data-driven PR. Year of the employee.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat.

Survey 60

Survey Data Pitching Report 60